| The search marketing trade press waxes poetic | | | | America's sports car while making it wilder."o "More |
| about the value of keywords-the words or terms | | | | horsepower is always a good thing, right?"o "A new, |
| which people use when conducting an internet search | | | | leaned-down package filled to the brim with the latest |
| with search engines like Google, Yahoo! and MSN. | | | | high-performance technology."o "NEW available |
| These lauded words get you to a website but they | | | | dual-mode exhaust system provides 436 hp and 428 |
| seldom get you to take any other action. | | | | lb.-ft. of torque."o "Corvette's on-track performance is |
| Once you are on the site you must be convinced or | | | | outstanding!" |
| sold. The words or terms that sell are entirely different. | | | | All these words appeal to the Corvette buyer's |
| For example, the words that you might use to find a | | | | emotions and desires for excitement, speed, and |
| Chevrolet Corvette on the web might be: Chevrolet | | | | daring-clearly the words that sell are different than key |
| Corvette, 2008 Corvette, classic Chevrolet sports car, | | | | words. While it is true that you want to populate your |
| or high performance American car. All of these words | | | | web content with keywords, you need to persuade |
| will help you find the websites that feature Corvettes. | | | | the visitor and that means using words that sell. |
| But the words that will compel you to buy a Corvette | | | | John Bradley Jackson |
| are entirely different. A quick visit to some Corvette | | | | © Copyright 2007 All rights reserved. |
| web sites finds these words and phrases:o "Taming | | | | |