| In my previous article, "US Auto Manufacturers And | | | | The other problem a bailout of these companies |
| The Dodo Bird - Birds Of A Feather?", I examined the | | | | presents is the fostering of this notion that |
| current economic situation of the Big Three | | | | governments, and by extension the general public, |
| automakers in Detroit in regards to what led them into | | | | should come to the aid of ailing companies regardless |
| this predicament and what parallels can be drawn | | | | of whether their core business is healthy or sick and |
| between them and the history of the Dodo bird. In this | | | | dying. This is a very dangerous prospect for the North |
| piece, I want to discuss the idea of bailing out these | | | | American economies, indeed the global markets in |
| three failing automakers and why it's not a good idea. | | | | general, because it fails to nurture competition and |
| As we'll see, this all boils down to the basic economic | | | | through that, the need for innovation and change, two |
| concept of supply and demand. | | | | factors that the Big Three must embrace if they are |
| At its most basic, the fundamental problem facing GM, | | | | to continue to exist with or without public aid. By |
| Ford and Chrysler is that not enough consumers are | | | | delaying the inevitable loss of jobs, we deny ourselves |
| buying their cars as people are understandably opting | | | | the ability to prepare for that predicament and |
| to buy more reliable and better built foreign cars, some | | | | ultimately, our economy will be in far worse shape than |
| with warranty coverages that were almost | | | | it would have been had we taken the other route. |
| inconceivable a decade ago. The continual decline in | | | | Of course, the principal reason why there is any |
| car sales, among other factors, has resulted in all three | | | | interest in providing a bailout for these companies is |
| manufacturers ending up with massive debts and with | | | | because of the misguided notion that it's the best way |
| little capital to cover even basic operating costs. This is | | | | to protect jobs in a declining economy. However, what |
| why GM, Ford, and Chrysler are now pleading with the | | | | we should be attempting to protect is not specific jobs |
| Canadian and American governments for financial aid | | | | and its related tasks, but rather the ability of these |
| as without the injection of new capital, they'll have no | | | | workers to earn regular wages. In that regard, what I |
| choice but to file for bankruptcy. And yet, what will the | | | | would see as being a more effective use of public |
| granting of public funds really accomplish in terms of | | | | funds is not only increased investment in public |
| addressing the problems these companies face? Will | | | | infrastructure, but the creation of job re-training |
| the granting of billions of taxpayers' dollars actually | | | | programs for all these workers who will be jobless |
| rescue these companies from financial collapse? | | | | with the fall or downsizing of these car manufacturers. |
| Obviously not, since the issue of declining consumer | | | | One of the objectives in increasing the number of |
| interest in purchasing their products would still remain. | | | | infrastructure projects is the creation of new jobs and |
| So all a public bailout would essentially do is grant a | | | | these soon-to-be unemployed auto workers would be |
| stay of execution, delaying but not preventing the | | | | the ideal resource to tap as a place for human capital |
| inevitable. | | | | investment to ensure that we don't have these |
| But there are other reasons why a bailout of the Big | | | | individuals turning from productive contributors to our |
| Three automakers is not in the best interests of both | | | | economy into ones who rely on governmental social |
| the North American market and the pockets of the | | | | programs like unemployment insurance or welfare to |
| general public and this deals with the economic | | | | survive. Of course, the re-training that will need to be |
| concept called opportunity cost. Essentially, this refers | | | | done to allow them to work in these new sectors |
| to what potential benefits you may have lost by | | | | should not be restricted to the hard skills needed for |
| choosing to take another course; in the case of a | | | | these positions; instead, a core set of soft skills should |
| bailout of the Big Three automakers, the opportunity | | | | also be developed, ones that will allow these workers |
| cost here is the funds we'd be providing to these | | | | to have a greater ability to migrate to new fields and |
| companies at the expense of aiding other industries, | | | | opportunities once the overall economy improves. |
| the jobs we'd be trying to save with the car industry | | | | Despite the negative connotation surrounding the |
| bailout at the expense of other jobs we could save in | | | | concept of corporate bankruptcy, the fact is that |
| other sectors. It's a very important tool as it helps | | | | leaving the Big Three car manufacturers to fend for |
| analysts examine what the short-term loss might be | | | | themselves and yes, ultimately file for bankruptcy will |
| for a financial decision and then compare that against | | | | allow the North American car industry to finally shake |
| the long-term gain to see if that decision is a financially | | | | off its dependence on tariffs and other governmental |
| sound one. In the case of the Big Three automakers, I | | | | measures and focus instead on restructuring itself to |
| don't think it's hard to see that the bailout isn't a sound, | | | | not only be a self-sufficient industry, but one that can |
| financial one. It makes little sense to aid a manufacturer | | | | effectively compete on the global market. If the |
| stay afloat so they can continue to build a product that | | | | industry in the end proves itself incapable of making |
| few consumers are interested in purchasing at the | | | | such changes to ensure its continued survival, then the |
| expense of using these same funds to help other | | | | public will have saved its limited supply of public funds |
| industries that are facing financial problems because | | | | for endeavours or projects that would provide our |
| their lending institutions are having credit issues or as a | | | | society with an opportunity cost that we can all benefit |
| consequence of declining consumer confidence in the | | | | from in the long run. |
| economy. | | | | |