| If I mention the phrase 'Maserati Cars' there is probably | | | | Would it be a fair statement to say that when the |
| a very specific image which enters your head. You | | | | current Maserati fans hang up their driving gloves for |
| probably think either of "Swinging Sixties" London with | | | | the last time that there will be no new, younger |
| flower power all the rage, or perhaps even of old | | | | customers to take up the mantle? Let's face it, the |
| gents in stiff suits driving around at 20 miles per hour | | | | competing prestige car manufacturers like Bentley |
| regardless of the speed limit. These associations have | | | | have done all they can to appeal to a younger |
| limited Maserati's appeal over the past decade or so | | | | audience; the Bentley Continental GT Coupe would |
| to the (how shall I put it) 'elderly' drivers. So what has | | | | look just at home with a 70 year old man behind the |
| Maserati done to rid themselves of this rather archaic, | | | | wheel as it would housing a 20 year old Rapper and |
| out-dated image? | | | | his crew. |
| The answer is unsurprisingly not a lot. They have stuck | | | | If there are youngsters out there interested in testing |
| to the rigid blueprint of manufacturing cars to a very | | | | their feet in the waters of Maserati, they need only |
| high standard and have not given any consideration in | | | | look at Used Maserati models to get a fair price for a |
| appealing to any particular demographic in their | | | | first model. Maserati cars are vastly affected by |
| marketing. This has meant that those who bought their | | | | depreciation and as a result can be found for very |
| Maserati models in the sixties have just grown older | | | | reasonable prices at reputable dealerships throughout |
| with the company, sticking with what works best for | | | | the country. |
| them. | | | | |