| > | | | | We believe the Cadillac SRX offers emotional |
| Cadillac is getting two new models. This summer, the | | | | appeal to a segment previously devoid of much of |
| SRX crossover is updated and the CTS wagon is | | | | that, says Shannon. At the same time, it also has |
| introduced. A major part of GM's move to restructure | | | | very practical new features such as advanced |
| the company involves shoring up several of its top | | | | All-Wheel-Drive, and an efficient standard 3.0-liter |
| brands. Chevrolet, GMC, Buick and Cadillac are | | | | Direct Injection V6 engine. And with an entry price of |
| expected to be the main vehicle lines for the | | | | $34,155 the new SRX presents an attractive offer to |
| automaker going forward, offering the right mix of | | | | consumers, while taking on the traditional segment |
| passenger and commercial vehicles to help the | | | | leader aggressively. |
| automaker return to profitability. | | | | How The CTS Wagon Changes Things |
| Giving Cadillac Two Shots In The Arm | | | | The CTS line has done quite well for Cadillac, providing |
| Cadillac sells the fewest number of vehicles of the | | | | a well balanced and nicely designed midsize sedan for |
| four brands, but it is arguably one make that can help | | | | the line. Since its introduction in 2003, the CTS has |
| bolster GM's image significantly. As the luxury car line | | | | been redesigned and includes a high performance |
| for General Motors, Cadillac does battle with Lexus, | | | | model in addition to the standard sedan. GM has also |
| BMW, Mercedes, Volvo, Infiniti and other makes, | | | | introduced a CTS coupe concept, a vehicle that may |
| offering American car buyers home grown luxury at a | | | | help to round out the CTS line. In the meantime, the |
| competitive price. To that end, GM is introducing two | | | | CTS wagon does an admirable job expanding the |
| new models this summer for Cadillac — the | | | | CTS franchise. |
| next generation SRX crossover and the CTS wagon. | | | | Regarding the CTS wagon GM says, The new |
| In a tough market the new SRX and CTS Sport | | | | CTS Sport Wagon offers the same design and |
| Wagon are the right products at the right time, says | | | | technical features of Cadillac’s centerpiece |
| Steve Shannon, executive director of marketing for | | | | model, the CTS sport sedan — but in a wagon |
| Cadillac. They offer new dimensions of versatility | | | | body style that effectively doubles the car’s |
| and fuel efficiency, along with Cadillac’s | | | | cargo space. The new Sport Wagon includes the |
| signature design and technical features. | | | | same 3.0-liter Direct Injection engine that serves as the |
| What The SRX Brings To The Mix | | | | standard engine in the new SRX. In the Sport Wagon, |
| The next generation SRX is being launched into the | | | | highway fuel economy is estimated to reach 28 |
| strong luxury crossover vehicle segment, a category | | | | mpg. |
| that GM says now accounts for nearly one-fourth of | | | | Both vehicles come at a time when Cadillac is needing |
| all luxury vehicles sold in the U.S. market. The SRX | | | | an important boost to ensure fans of this luxury car |
| features new downsized and fuel efficient engines in a | | | | brand that they'll be around for many years providing |
| completely redesigned vehicle that delivers a dynamic | | | | the cars customers want. By the looks of things, the |
| alternative in terms of visual appeal and driving | | | | SRX and CTS wagon appear to meet that important |
| character. | | | | challenge. |