| The Yugo was manufactured by Zastava Koral and | | | | U.S. dollars. |
| first imported to the United States in the mid eighties. | | | | The American public got their first look at the Yugo at |
| Zastava Koral was not new to the manufacturing | | | | the Los Angeles Auto Expo in 1982. The coverage of |
| industry, as it had been producing quality armaments | | | | the car was incredible and the public was certainly |
| since 1853. The company was actually producing the | | | | intrigued at the idea of purchasing a new car for under |
| car based on the mechanics of the Fiat 128. Zastava | | | | $4,000. While the quality of the vehicle was an initial |
| Koral had obtained a license from Fiat to build the cars | | | | concern, the publicâs fears were allayed for |
| with a slightly modified body style. | | | | several reasons. Zastava Koral was not new to the |
| It was entrepreneur Miro Kefurt working in conjunction | | | | industry; in fact, it had been manufacturing cars since |
| with Malcolm Bricklin that actually introduced the car to | | | | the 1930âs when the company began |
| the United States market. Bricklinâs plan was | | | | manufacturing Ford designed trucks to the Yugoslav |
| to bring to the United States a new car that just about | | | | Army. The company continued to manufacture military |
| anyone could afford. The base model the Yugo GV | | | | vehicles until World War 2, which saw production halt |
| (for great value) had a base price of just under $4,000 | | | | completely. |