The Gibson Firebird

The Gibson Firebird was made from 1963-65 in theshape overall.
initial reverse body shape, and from 1965-69 in theGibson released the Firebird in "reverse-body" format
non-reverse shape. The two models were laterin mid-1963. It was much more successful than the
reissued and are still on sale. Gibson had beenModernistic series was, although 1960s guitarists still
accused of being overly conservative in the 1950s,found the shape too radical for their tastes. It was
only marketing the Les Paul solid-body electric guitardecided in 1965 that the bold Explorer-esque shape
and its various semi-acoustic guitars such as the ESwas to blame. Gibson designers put the body on the
series. This meant that, to the younger market Gibsonother way around, and the more conventional
were at a disadvantage to Fender's more modern"non-reverse" body style was born. This was sold
designs, the Stratocaster and Telecaster. As a ripostefrom 1965 to 1969, when the Firebird was discontinued
to all the people who claimed Gibson were being tooaltogether.
conservative, the company released the Explorer andIn 1972 the "reverse" Firebird was reissued. The
Flying V models in 1958 as part of an angular"non-reverse" body was not reissued, although it was
three-guitar "Modernistic series", along with a thirdadded as a Gibson Custom Shop guitar in 2002.
guitar, the Moderne, of which none were ever built untilIn the Firebird's original range there were four models,
the model was "reissued" in 1982. The threeall unusually named using Roman numerals. The Firebird
modernistic guitars were very unsuccessful. In theI had one humbucker pickup and chrome hardware.
original 1958 series of guitars, no Modernes were built,The Firebird III had two humbuckers, a Gibson Vibrola
(although some eager collectors are still waiting for atailpiece and chrome hardware. The Firebird V was
1958 Moderne to surface), and less than 150 Flying Vsthe same as the III, but with a Tune-O-Matic bridge.
and Explorers were built in total. The Modernistic seriesThe Firebird VII had three humbuckers, a Vibrola
was discontinued in 1959, having been a completetailpiece, a Tune-O-Matic bridge and gold hardware.
failure.Later the Firebird XII was added to the range. It was a
Gibson decided in 1963 that they needed another"non-reverse" shape with 12 strings and two pickups.
foray into more modern styles of guitars, although theyThe pickup options were Gibson's old-fashioned P-90
were careful to avoid another failure like thesinglecoil, humbuckers, or mini-humbuckers.
Modernistic series had been. They enlisted the help ofThe "reverse" Firebird is noted for its' radical shape
Ray Dietrich, an American car designer. Dietrichand the fact that the tuners are on the back of the
decided to use the Explorer model as a base andheadstock, hidden from view. The more conventional
came up with what would become the Firebird shape,"non-reverse" shape eschewed both of these traits.
basically an Explorer with rounder edges and a softer