| An ezine is an online newsletter. They are used to | | | | restoration+ ezine"). Once you have a list of possible |
| share news, updates and promotions. They are a | | | | sites, you can start to narrow it down to find the most |
| great way for webmasters to generate traffic to their | | | | targeted one as well as to compare prices and the |
| site and keep in touch with their visitors. | | | | number of subscribers. |
| Generating traffic to your site through an ezine is not | | | | There are various pricing options for these ads. Some |
| that complicated. Most, if not all, ezines accept third | | | | things to take into consideration might depend on the |
| party advertising. What that means is Joe Smith has | | | | niche or the number of subscribers. There are also |
| an ezine relating to car maintenance. You are selling a | | | | different prices based on where your ad is placed. |
| new car polish that will protect the finish of your car. | | | | Most ezines will have several options on where to |
| You place an ad in Joe Smith's car maintenance ezine. | | | | place your ad. They may have one at the top, another |
| This will also help Joe (the ezine owner) to offset the | | | | in the middle and then when down at the bottom. |
| cost of operating his ezine as well as give him an | | | | The best (and most expensive) is the solo ad. As the |
| additional source of income. | | | | name implies, this is "one" ad. This will be the only ad |
| You can choose to place an ad for your website, | | | | the readers will see. This means great exposure for |
| product or service in the ezine. You can place different | | | | you. Because of this, you want to create an effective |
| ads in different ezines. If this is done right, you will | | | | ad. |
| generate loads of traffic to your site. | | | | One way to do this is to subscribe to the ezine |
| You should place your ads in ezines that are related | | | | yourself and read through a few issues to get a feel |
| toward your specific niche. Be as specific as you can | | | | of its style of writing. Then you can construct an ad to |
| to narrow the possibilities. To use the above example, | | | | reflect on that style and match the tone and message |
| let's say your car polish is used on vintage cars to | | | | it is trying to convey. The words you choose for your |
| restore their original color and shine. Would you then | | | | ad will determine the success of your ad, so plan on |
| place your ad in an ezine for the new 2009 sports car | | | | taking some time to construct it. |
| or an ezine relating to car restoration? By narrowing | | | | One last thing, track your ads carefully. You will want |
| your target audience, you will get the most for your | | | | to test and keep track of which ezines are getting you |
| money. | | | | the best response. Play around with your ad and see |
| Try browsing sites in your niche to see which ones run | | | | what kind of results you get. Only by testing will you |
| an ezine. You can also do a search on Google. Try | | | | see which ads are bringing in the traffic and which ads |
| searching for: "your keyword + ezine" (ex: "car | | | | are wasting your time and money. |