The Airfix Brand - A Brief Company Background

The Airfix company was founded in the 1930's by awiden the range of model kits they were able to
man named Nicholas Kove who was a Hungarianproduce and then the future path of the company
refugee. He originally began the business by producingwas set. They began to expand the range of Airfix
inflatable toys made from rubber. He originally choseModel Kits and it was in 1953 that one of their most
the name Airfix as the toys were actually inflated withfamous models was produced the ever popular
air to make them fix. He had some success withSpitfire Aeroplane.
these items but the real success story of Airfix did notAirfix continued to grow and expand through the 1960
actually come about until after the Second World War.70's as the modelling hobby increased in popularity. The
After the war ended Kove began to produce plasticrange had by now expanded to include many different
combs and to assist with the efficiency of this processtypes of models such as military vehicles, trains, figures,
introduced a plastic injection moulding machine.modern and vintage cars, rockets,spaceships, various
The company were approached in the late 1940's byclassical ships, and motorcycles. They were to prove
Harry Ferguson the maker of the Ferguson tractor. Hevery popular for both children and adults and provided
asked if Airfix could produce a small scale model ofa relatively cheap but endearing hobby which if the
his tractor to assist his salesmen in showing off theperson was interested they could build up into a
tractors which were for sale. It is a lot easier to have asizeable collection.
small scale model than a real life size tractor whenHowever things were to take a turn for the worse. In
trying to tout for business! At first there werethe 1980s the plastic modelling hobby went into decline
problems making the tractor but after trial and error itand a number of reasons were given as the reason
was discovered that it was actually easier to make upwhy. If anyone really knows the answer is not clear,
the tractor in a series of small individual parts and thenbut it may be purely that the market interests had
actually have them fixed together by individualchanged and with the advent of the new computer
workers.type games peoples interest shifted. As a result of this
These kits proved very popular and an agreementbig change along with other factors the company
was made to allow Airfix to sell the kits as toys ratherwere forced into bankruptcy. After this the company
than business promotional goods. It was very apparentwere taken over and sold on several occasions
that there was a market for this type of toy so Airfixthroughout the 1980/90s.
began to sell the Airfix Model Kits as an unmade kitBut the good news is that the company are now
along with assembly instructions.under the ownership of the Hornby company and
These kits proved to be very successful and Airfixthings are looking much brighter. In recent years they
were soon approached by the Woolworths store tohave released various new Airfix model kits. In fact
broker a deal. This deal was struck and Airfix beganduring 2009 they released over one hundred new
to produce cheap small scale models for Woolworths.Airfix model kits. So it looks like the coming years are
One of the first of these models was a small scalehopefully going to prove very busy for the Airfix
version of the Golden Hind which was launched incompany.
1952. The Woolworths sellers then asked Airfix to