Peugeot - From Coffee to Cars

The Peugeot Family has been in business in someeventually became a major manufacturer of arms and
form or another since the seventeen hundreds. Frommilitary vehicles throughout the remainder of the war.
the production of coffee to bicycles in the early part ofOnce the allies were victorious, the focus once again
the twentieth century, automobiles would be the nextturned to car production.
big thing to come along.The French car company entered the United States
The company produced its first automobile in 1889.market in 1958 with the Peugeot 404. Peugeot was
The car was steam powered and had three wheels.never able to find its niche in American society and for
However, steam proved to be unwieldy andthe most part consumers simply ignored the brand.
cumbersome for use in any personal passengerAfter several attempts to pique the curiosity of the
vehicles. After meeting with Gottlieb Daimler, ArmandAmerican car buyer, Peugeot decided to cut its losses
Peugeot decided that the gasoline internal combustionand withdrew from the American market. This did not
engine was much more suited to what he had in mind.exclude the company from going after American car
Peugeot acquired a license from Daimler to use theirmanufacturers in Europe, however. In 1978, the
engines in Peugeot vehicles. Cars produced by thecompany took over Chrysler Europe. Chrysler
French company would remain powered by DaimlerCorporation was suffering from heavy financial losses
engines until the first Peugeot engines were developedboth at home and abroad and accepted the offer to
in 1896.take the ailing division off its hands almost immediately.
Just as it had always been, Peugeot continued toEarlier in 1974, Peugeot had also acquired Citroen and
produce a variety of products up through the turn offor a brief period had interest in Maserati as well. The
the twentieth century when Armand Peugeot formedacquisition of so much debt so quickly proved nearly to
his own company to focus exclusively on automobilebe the undoing of Peugeot in the early eighties. The
manufacturing.introduction of the popular Peugeot 205 was credited
Peugeot would become an early influence on carwith the company's recovery from the brink of
racing in Europe and would remain a power in thisfinancial ruin. While the 205 was able to save the
arena for years to come. Around the time of Worldcompany from complete collapse, Peugeot was still
War 1, Armand decided to try his handed atexperiencing some financial stress.
motorcycles. His family had longed produced some ofFor the future, Peugeot has announced a goal of
the finest bicycles in Europe. Armand was just asselling 4 million units annually. In order to accomplish this,
successful at motorcycles as his family had been withthe French car manufacturer has plans of pursuing
bicycles and the Peugeot Auto Company hassome of the more exotic markets in the world such as
produced motorcycles every since.China, Russia and South America. Due to the
Once Europe became embroiled in World War I,weakening of the U.S. Dollar, there has been some talk
Peugeot, just as most other manufacturers of the time,of a return to the American market. At this point, that
turned their attention to the war efforts. Theymay well be speculation only.