Peugeot Cars, Far Removed From Their Coffee Grinding Heritage

The Peugeot Company, started by the Peugeot familycompany is still proud of. During the war the company
originally began its life as an ironmonger. Instead ofalso produced an electric car named the VLV
cars the main items manufactured were coffeeElectrique. After the war the company was also one
grinders and bicycles. It was not until 1876 that theof the first to re-establish production lines selling almost
company first started to make cars for the Frenchfourteen thousand model 202's in 1946. During the
public. The first cars were steam driven although infifties Peugeot still managed to dominate the European
later years, with the help of Daimler; the internalmarkets. In 1955 the model 403 was the first car ever
combustion engine was adopted as the preferredto break the one million units produced mark. Also
means of propulsion.during this decade the company entered the American
In 1891 the first of these petrol driven cars was drivencar market.
from Beaulieu-Valentigney to Paris and then ontoThe sixties and seventies were a seminal period for
Brest. The acclaim gained for this amazing featthe company. The release of the Pininfarina designed
cemented the car in the hearts of the French public404 dawned a period of success all over the world in
and as a result the company sold three hundred carsterms of sales as well as success in the Safari Rally.
in 1899, a marked improvement on the five sold in 1891.This period also saw Peugeot produce its five millionth
The range was further improved when the steeringcar. The company managers also decided to expand
tiller was replaced with the wheel and electric ignitionin this period, taking over rival manufacturer Citroen in
systems were added in 1902.1975 thanks to the financial assistance offered by the
Development naturally continued in the 1910's whenFrench government. The new company was labelled
Peugeot once again entered the world of motor sport.PSA although this was purely a parent company as
With the help of Ettore Bugatti the cars were furtherboth members of the group wanted to keep the
improved with stylistic design and an engine thatidentities of the two brands distinctly separate. The
produced an impressive ten horsepower. Examples ofexpansion however did not stop there; the company
these models can still be seen today in the Frenchlaunched a successful bid to take over the European
National Automobile Museum located in the town ofdivision of Chrysler in 1978.
Mulhouse.This expansion meant that the company has
After the First World War Peugeot steamed aheadoverstretched itself and the early eighties were a time
with production, producing their one hundred thousandthof financial uncertainty for PSA. Thankfully, the release
car in 1925, the cars of this era predominantly hadof the immensely popular 205 in 1983 meant that the
three cylinder engines although at this time thecompany was able to revive its fortunes and carry on
company were experimenting with two stroke dieselproducing distinctly French cars. Today, despite having
models. Strangely in 1926 cars were produced for theto close the Coventry factory the company is still
first time with front brakes, previously cars had onlystriving to produce cars that have a French nature and
had braking systems in the rear. During the lateare popular with drivers of all ages. The motoring giant
twenties Peugeot even released a sports car using amay be far removed from its humble coffee grinding
six cylinder Bugatti engine that had been supercharged.heritage, but the traditions of this family company have
The thirties saw Peugeot produce the first evernot been forgotten.
electrically retractable roof, a development that the