| If you have a home-based business or are considering | | | | more vendors with relationships, like a beauty supply |
| starting one up here is some practical information and | | | | retailer and a make-up artist. Working with other |
| advice that should make being your own boss the | | | | vendors who you do not compete with gives each an |
| success you thought it would be. | | | | opportunity to benefit from the goodwill of the other |
| 1. Hire independent contractors to save on payroll | | | | vendors. |
| expenses, medical, dental benefits, liability insurance and | | | | 4. Expand your targeted market. Lets say you are |
| retirement. Most independent contractors are | | | | providing a product or service to adult women 18 to |
| accustomed to paying for their own medical, dental | | | | 30. Easily you can market to the mothers of 18 to 30 |
| and other insurance expenses. Operating a business | | | | year old women. Look for ways to offer additional |
| completely alone is never advisable, a partner or | | | | services to your existing clients for a reduced price. |
| freelance contractor can help develop profit-generating | | | | 5. Guess speaking and free demonstration events can |
| ideas, just by having someone to talk to and listen. | | | | give home-based business owners an unexpected |
| 2. Become literate in Internet marketing strategies. This | | | | way to sell more of your products or services in a |
| would include having a website built with e-commerce. | | | | most cost effective way. |
| Home-based business owners often under estimate | | | | 6. Newsletters are a great business builder and clients |
| the importance of learning how the Internet works and | | | | can download them from your website instead of |
| how best to profit from it. | | | | incurring the cost of printing. |
| 3. Collaborate with another home-based business and | | | | 7. Home-based business owners consider expanding; |
| promote a specific event that will benefit both | | | | buy a larger home for more separation between |
| ventures. Maybe a hair stylist and a massage therapist | | | | family and business, especially if your business venture |
| can sponsor a demonstration in a hotel small meeting | | | | has generated robust profits. |
| room and split the cost. The collaboration may involve | | | | |