| As a business owner you want to be able to utilize | | | | appears to be co-promotion. |
| your advertising spedning wisely and get the most | | | | According to Brand Week, "the marketing strategy |
| return out of your marketing. With these marketing | | | | and advertising campaign for children`s television |
| examples, maybe you will be able to lift your business | | | | network Nickelodeon`s line of kid centered electronics, |
| to the next level by sparking some interest. | | | | which is called Npower. The line includes digital |
| Rob Walker of Fast Company suggests user | | | | cameras, Mp3 players, electronic alarm clocks, and |
| generated content. experts believe that the future of | | | | compact disc players. According to research |
| advertising belongs to the consumers. Experts who | | | | conducted by Nickelodeon young people are looking |
| extol the benefits of co-creation suggest that brand | | | | for more advanced electronics, and not just the toy |
| owners must not only allow, but encourage consumers | | | | version of them, which is why the marketing strategy |
| to participate in marketing their products. The | | | | is more sophisticated for the Npower line. |
| motivating factors that cause amateurs to co-create | | | | |