Lamborghini

#ffffff;" />Financial difficulties dogged Lamborghini throughout the
A Lamborghini is synonymous with speed, style anddecade and eventually the company went bust again
elegance and is very expensive to purchase. It isand suffered the indignity of being sold off by
therefore most important that a vehicle such as this isbankruptcy court, this time to the Mimran brothers. It
protected from the elements and there is no betterwas obvious that there was a market for Lamborghini
way, irrespective of whether the car is kept inside orand for the technology and advances they were
outside, than purchasing a car cover. The Lamborghinimaking on the race circuits, however what the
Automobili company was founded in 1963 by Ferruciocompany desperately needed was the financial
Lamborghini and he used his birth sign, Taurus the bullbacking of a stable parent company.
as the cars symbol.In 1987, American car giant, Chrysler came to the
1963 saw the launch of Ferrucio’s dreamrescue and bought the company but was unable to
– the 350 GTV and which was first presentedturn the ailing car maker around, not least as Chrysler
to the world at the Turin Auto Show. Shortlyhad problems of its own (Lee Iacocca was then the
afterwards, in 1966 the Lamborghini Miura waschairman and earlier had to deal with Chrysler repaying
launched and quickly followed up in 1968 by thegovernment bail-out monies – a precursor to the
Espada 400 GT (GT stands for Gran Turismo orcurrent bail-out of the US car industry). A consortium
Grand Tourer and was a designation given to carsknown as MegaTech bought the company in 1994,
which would tour around the European continentthough still the company was not properly supported
– an aristocratic holiday). Lamborghini’sor funded.
quickly established themselves as the cars of theFinally, in 1998, the German car giant Audi bought the
wealthy jet set and they littered airport car parkscompany and development of Lamborghini’s
around the world.began with sustainable pace and resources. Though
During the 1970’s, a massive shock to theLamborghini has finally been taken over by a stable
global economy was experienced which impacted carparent, this does not mean that the benefits only flow
makers such as the Lamborghini Company.from Audi to Lamborghini – the reverse of also
Unfortunately, Lamborghini hit financial rocks and endedtrue with the Lamborghini design team playing a pivotal
up being disposed of in a pre-bankruptcy sale to tworole in the development of several Audi models and
men – George Rosetti and Rene Leimer.the engine technology being incorporated in the range.