| The internet has changed the way we do business | | | | deal with more women you need to increase trust. |
| and internet marketing has changed the way we | | | | When you design your internet marketing campaign if |
| market. So it makes sense that there would come | | | | you take a one campaign fits all it doesn't mean you'll |
| about new methods to target your customer. | | | | fail. It means you're missing out on the potential for |
| Maybe you already use power words in your titles to | | | | significant growth because you didn't take both men |
| catch the potential reader's attention, or perhaps you | | | | and women into your equation. |
| have a powerful sales page that you believe attracts | | | | Like images, words affect men and women differently |
| the visitor, has a call to action, and does a good job of | | | | as well. The same elements apply - testosterone and |
| making the close. If you think you have it all figured out, | | | | dopamine for men and oxytocin and serotonin in |
| you might be surprised that you're not doing the best | | | | women. So when a man sees the message complete |
| job you could to convert visitors to customers. So | | | | with power words he will react differently to it then a |
| what is it you're missing from your internet marketing | | | | woman will. That means your sales copy needs to |
| formula? | | | | have power words that will cause both males and |
| Let's first look at how you are selling. If you've done a | | | | females to react with the response you are looking for |
| bang up job on your sales page with the picture of the | | | | which is to sign up for what you're offering. |
| guy with the fast sports car as part of your call to | | | | Internet guru's market differently. However, most |
| action, where the visitor visualizes themselves driving | | | | understand the important of building a relationship |
| the same type of fancy, fast car you'll likely be doing | | | | between the visitor and the internet marketer. That |
| an excellent job of calling men to action. But you may | | | | means on one single sales page you should |
| be surprised to learn that you're only touching a | | | | incorporate two different targeting markets. Funny |
| fraction of your potential market, and that there is a | | | | thing is some of the biggest and wealthiest internet |
| huge market that's just waiting to be wooed. Men and | | | | marketers still don't recognize that women and men |
| women view images differently and react to images | | | | need to be dealt with differently. As a result they are |
| differently. | | | | still missing out on a huge market share and the |
| The trouble with show casing success using a fast car | | | | potential for even more success. |
| is that for the most part it won't do a thing for women. | | | | Just as testosterone makes a man feel great, |
| Men are driven by increasing testosterone and | | | | oxytocin makes a woman feel great and those |
| dopamine levels in the brain. That means this sales | | | | feelings are what have the visitor taking that call to |
| pitch could be just what's needed to close the deal, | | | | action and turning it into a closing sale for you. The |
| and turn that visitor into a customer. | | | | levels of these chemicals in the brain are increased |
| However if you want to bring women on board you're | | | | with words and image. There is a host of information |
| going to have to have a look at the brain chemistry of | | | | available online to help you determine which words to |
| women, which for the most part is significantly | | | | use and what types of images to use on your sales |
| different. | | | | copy so that you are targeting both men and women. |
| Women are driven by an increase in oxytocin or | | | | So are you really targeting all of your potential |
| serotonin. That's what's needed if you want to close | | | | customers with your internet marketing? If the answer |
| the deal. Both of these are associated with sharing, | | | | is no you know what you need to do. So why wait? |
| caring, and trust. That means if you want to close the | | | | |