Honda Partnership Takes Northwest Tool & Die Co. to 39th Year

There must be some connection between aJay Baron President of CAR also said that even the
company’s name and its fate. Just take forglobal market is not enough to provide all the tooling
instance the Northwest Tool & Die Co. which couldshops available. They are only enough to fill half of the
have been a casualty of Michigan’s troubled autoautomotive tooling capacity. He also added, "There's no
industry if not for Honda Motors.argument that our industry here makes great tools
The story goes this way; it was two years ago whenwant great tools at lower costs. They want local
the small tooling shop located just outside of Grandquality at foreign prices. There's the rub." It really helps
Rapids was getting ready to close down due to thewhen an automaker invest on a local tooling shop.
large debt that has accumulated to almost $6.5 millionA few years back, Honda Motors has already chosen
and losing $11 million more money in when its largestfour North American companies that produces dies
customer, the Tower Automotive Inc. had filed its wonand molds for auto parts. These shops handle about
Chapter 11 case.16 percent of Honda’s tooling and the automaker is
Luckily for Northwest Tool it was able to seek out athinking of adding four more to its program by the next
contract with Honda Motor Co. which eventually savedtwo years.
the tooling shop from closing down and helped it toActually dealing with local tooling companies cost more
reach its 39th year. Despite the Northwest Tool’sfor Honda as compared to just importing tools from
bankruptcy filing, Honda has continued to give theother countries that is according to Tim Meyers, Senior
tooling company work.Manager in Honda’ North American purchasing
This continued business from Honda (the maker ofdivision. Luckily for tool companies like Northwest Tool,
Honda fuel tank cap) has enabled the Northwest ToolHonda has this philosophy of buying parts where it
to finally double its staff to 83 workers and now isproduces vehicles so it doesn’t have to worry
expected to reach $16 million this year. Anthony Choppabout shipping the tools from overseas or shipping
CEO of Northwest Tool & Die said that they have thethem back in case of defects.
biggest influx of new customers on the time that theyMeyers also added, "We're trying to provide them
were on the verge of bankruptcy. But now with all thesome business stability so they can go ahead and
things happening to their company, CEO Chopp saidmake the investments to improve their
that they are still very fortunate.competitiveness."
Northwest Tool has been struggling to compete withLikewise, the company is also asking its supplier
other tooling companies overseas and 36 percent ofChallenge Manufacturing to employ Northwest Tool in
Michigan’s tool and die shops have already closedmaking dies for its shape parts for the Acura RDX
down since there are not much business to competeand MDX. And just in case Northwest Tool’s
on that, according to the Center for Automotivedidn’t make it they have a backup plan that would
Research.supply them with their required dyed parts.