GM To Sell The Cheapest Hybrid To Challenge Toyota

To challenge its closest rival, the Toyota Motor Co.,terrific vehicle," said Joseph Phillippi of the AutoTrends
General Motors Corp. plans to set forth the cheapestConsulting in Short Hills, N.J., "it should do reasonably
hybrid in the form of the Saturn Aura sedan in thewell."
United States. The hybrid sedan is aimed atRealizing the boost of environment-friendly aspects for
fuel-conscious customers who want to enjoyToyota, which is already famed for its
affordability and efficiency in one car.technologically-advanced product lines, GM endeavors
The hybrid version of the Saturn Aura comes with ato steal some of the positive hype. GM
starting price of $22,695 and it is $100 less thanannouncements were delivered on the eve of
Toyota's Prius hybrid. The vehicle will hit showroomsPresident Bush's visit to its Fairfax Assembly Plant in
this month. The Saturn Aura will be the first hybridKansas City, Kan. The facility is responsible for the
sedan by an American car maker to be offered in themanufacture of Aura.
United States. Aura Green Line's EPA fuel economyGM is also working on other hybrids other than Aura.
rating is rated 28 miles per gallon in the city and 35According to GM, the production of the Volt, an
mpg on the highway.all-electric car, is likely to start in 2010. The automaker
The Saturn Aura is equipped with GM's belt alternatoris also planning to introduce other hybrids which will be
starter system, 2.4L Ecotec engine mated to anusing various types of technology.
electric motor/generator and the 4T45-E four-speedThe Saturn Aura is set to rival the Toyota Prius, by far
automatic transmission and EBC brake rotors tothe most well-liked hybrid in the United States with
bolster the performance of the car. It claims 30107,000 units sold in 2006. Nevertheless, starting April,
percent improvement over the XE.Toyota Prius owners will be eligible for only a $787
Aside from the affordability of the Aura, thefederal tax credit. This is because of the gradual
purchasers are also entitled to a $1,300 tax break asreduction of the credit granted by the federal program.
part of the federal government's initiative to encourageThe tax credit will eventually be eliminated as more
the purchase of environment-friendly hybrids. "It makesand more models are sold.
true hybrid fuel savings available to more people thanDespite the fact that gas-electric hybrid vehicles cost
ever before," Saturn General Manager Jill Lajdziak said.several thousand dollars greater than conventional
GM has pinned much of Saturn's revitalization on themodels, they have lured customers due to fluctuating
Aura, which has generated glowing reviews. Thegas prices. Hybrids have conventional internal
automaker, which does not disclose sales targets, hascombustion engines and electric motors, which assist
sold 7,898 Auras in the first two months of 2007.the gas engine.
"Given the fact that the Aura is an absolutely first-rate,