| If you have the type of business which would benefit | | | | There are a number of reasons you should think about |
| from long term relationships with your customer then | | | | direct sales and marketing. Firstly it is cost effective as |
| direct marketing is the most effective marketing | | | | you are not spending money advertising to people |
| strategy. As the mass media proliferates consumers | | | | who are never going to purchase from you. The ability |
| are filtering or not paying attention to the majority of | | | | to target the right customers saves time and money |
| advertising and information. This is a natural response | | | | and is particularly appropriate for niche businesses. |
| to over stimulation so how do you get through the | | | | Monitoring the success of a technique is easier than |
| barriers? Building relationships and trust is the only way. | | | | with mass marketing as consumers are responding to |
| Fulcrum Direct Marketing offers specialist knowledge | | | | a particular stimulus. It is also easier to portray urgency |
| and experience to help you find and keep customers. | | | | to the customer when connecting with them directly. |