| The auto industry is changing as the demand for fuel | | | | The popularity of these vehicles creates a |
| efficient vehicles increases. The Big Three known for | | | | “halo” effect. This means that the fuel efficient |
| producing large vehicles are now in the process of | | | | vehicles generate interest among car buyers. |
| developing and producing fuel efficient vehicles. | | | | Interested individuals will then go to a dealership to |
| General Motors, Ford and Chrysler have been facing | | | | inquire about the particular gas miser. Dealerships also |
| their toughest battle yet with Asian car manufacturers | | | | display other auto models which car buyers would |
| who come to the United States auto market with fuel | | | | never consider if they have not seen it personally. This |
| efficient vehicles. In order to stem the tide, the Big | | | | means that car manufacturers not only benefit from |
| Three began developing smaller vehicles. | | | | the sale of these fuel efficient vehicles but the sale |
| General Motors came up with the Saturn Aura while | | | | also creates a way for them to introduce other auto |
| Ford sent out the Edge. Chrysler, on the other hand, | | | | models to car buyers. |
| entered with the Jeep Wrangler Unlimited. These three | | | | “They are standard bearers for those brands and |
| models are currently catching the attention of car | | | | represent what those brands are about,” says Jack |
| buyers. The popularity of these three auto modes may | | | | Nerad, the executive market analyst at Kelley Blue |
| lead some to think that the vehicles are the best selling | | | | Brook as to the significance of these fuel efficient |
| auto models of their respective manufacturers. | | | | American cars. “They're game-changers for brands |
| In reality, these vehicles are just becoming popular | | | | trying to redefine themselves,” he added. |
| among car buyers and the larger vehicles produced by | | | | The disparity between sales of these fuel efficient |
| General Motors, Ford and Chrysler are still their best | | | | vehicles compared to large vehicles is still great though. |
| selling models. These fuel efficient vehicles show the | | | | According to data provided by General Motors, they |
| way for the future of auto production for the Big | | | | have sold 4,323 units of the Saturn Aura in April this |
| Three. The American car manufacturers have been | | | | year, complete with its standard features and is made |
| criticized for not coming up with such vehicles as the | | | | easily available with Saturn roof racks. While the |
| price of gasoline continue to increase. The arrival of | | | | number of Auras sold for a single month is |
| the Aura, Edge, and Wrangler Unlimited though shows | | | | respectable, it pales in comparison to the number of |
| that even Detroit is jumping on the bandwagon of | | | | Chevrolet Silverados which is reported to be at 49,436 |
| carmakers manufacturing fuel misers. | | | | units just for the month of April. |