| te Marketers are searching for methods to market | | | | sole attention not like the banner-like ads where you |
| their chosen products successfully and a way to do | | | | will be competing with the others. It is up for the affiliate |
| this is by using E-zine. To make use of this tool for | | | | marketer to make a decision on which ad type to |
| promotion, the affiliate marketer must first know what | | | | choose according to the budget and what works best |
| e-zine advertising is all about. | | | | for his affiliate product. |
| Ezine is short for online magazine. Ezine advertising is | | | | * How the ads are placed is also essential. The ads on |
| placing ads in a newsletter sent to subscribers in an | | | | top are better than ads placed in the middle of the |
| electronic form and the core subject and themes can | | | | newsletter article. An ad placed right in the middle will |
| be about anything. And when a newsletter has been | | | | probably be skipped by the reader. While the ad |
| around long enough within cyberspace, the number of | | | | located at the top will more likely be read first. The top |
| subscribers of the newsletter will increase to a point | | | | ads are naturally more expensive than the middle ads. |
| that it represents a sizeable percentage of the global | | | | But what good will a middle ad do when it cannot even |
| market. As soon as the number of subscribers is large | | | | get one visitor? Next to top ads, the bottom ads are |
| enough, the publisher of the e-zine will be selling space | | | | effective. When the article of the newsletter is |
| in it to online businessmen and to affiliates. Such is the | | | | appealing, the reader will reach the end and find the |
| beginning of the publisher’s e-zine advertising. | | | | bottom ads. Since the reader is through reading, he is |
| To gain the utmost benefits of e-zine advertising, here | | | | more likely to click on the link of the bottom ad. |
| are some tips. | | | | *A targeted niche is better than a generalized |
| *Some e-zines are simply paragraphs delivered via | | | | approach. The affiliate must know from the |
| email, while other e-zines supply links to other websites. | | | | newsletter’s publisher the topics of the next |
| Affiliate marketers should select e-zines that have | | | | issues to have an e-zine that is intended for a specific |
| these external links. If the affiliate has signed-up with a | | | | audience. Once the next issue is identified, for example |
| pay-per-click program, he can arrange the link to be | | | | vintage cars, the associate can choose among |
| directed to the merchant’s website. Otherwise, | | | | his products which is most related to the issue, for |
| the link could go to the affiliate’s website. What | | | | example, car parts. An e-zine ad about another |
| is important is that the e-zine should persuade its | | | | topic, such as computer software will be |
| recipients or subscribers to have a more active role. | | | | overlooked by the reader. |
| *One type of e-zine ad is similar to a banner ad while | | | | By utilizing the above e-zine advertising tips, the affiliate |
| the other type is known as a solo ad. The former is | | | | can keep away from spending for advertisements |
| cheaper while the latter is more expensive. The | | | | that produces poor results. |
| advantage of a solo ad is that you have your readers | | | | |