| American car buyers have always been known for | | | | the players in the auto industry that has taken steps to |
| their preference for high performance vehicles. Aside | | | | combat wind noise are General Motors, Hyundai, and |
| from offering the essentials, their vehicle of choice | | | | Ford. These car companies are developing new |
| needs to have at least a small degree of | | | | materials to user on their vehicles to reduce the noise |
| luxuriousness. Luxury aside, car buyers also opt for | | | | reaching the interior of the vehicle. |
| high performance vehicles which come with a | | | | Aside from using new materials, these companies are |
| responsive handling and very comfortable seats. | | | | also working out new manufacturing techniques to |
| Recently though, the American International Automobile | | | | further improve noise reduction. Noise control engineers |
| Dealers Association (AIADA) reported that car buyers | | | | are also being employed by these companies to |
| are now changing their preferences and are also | | | | oversee the development of quiet cars. |
| looking for another special attribute that a vehicle | | | | Hyundai, the biggest Korean car maker, is using |
| should possess. The association reported that drivers | | | | electronically controlled adjustable engine mounts in the |
| are becoming more and more enamored with silent | | | | new Veracruz sport utility vehicle. Aside from the |
| cars. | | | | adjustable motor mount which is as tough as a Volvo |
| The Wall Street Journal reported that the main cause | | | | rotor, the Korean brand also integrated extra thick |
| of a vehicle’s noise is its age. As a vehicle ages, | | | | lightweight foam insulations on the said SUV. The |
| just like humans, it exhibits flaws which may even | | | | insulation reduces the amount of noise coming from |
| result to car breakdowns. The international daily | | | | the engine bay that goes right into the vehicle’s |
| newspaper cited that the worst cause of noise in | | | | cockpit. |
| vehicles is wind. This actually refers to that sound that | | | | These improvements on newer models of vehicle |
| is produced when the wind flows over the outline of | | | | close the gap between luxury and non-luxury vehicles. |
| the vehicle. | | | | As the cost of production of materials used in noise |
| This is why car makers are looking to decrease the | | | | reduction go lower, more and more vehicles will |
| coefficient of drag of their vehicles. Lowering the | | | | become quieter. This shows that the auto industry is |
| coefficient of drag not only gives the car a good | | | | always tuned to what their consumers want. It is |
| appearance but it also increases the top speed and | | | | common that motorists associate the absence of |
| lowers the amount of noise produced by the wind | | | | noise inside a cockpit to overall quality and the new |
| flowing over the vehicle. | | | | vehicles being manufactured by car makers are |
| The noise as the car ages has always been one of | | | | blurring the distinction between a luxury and non-luxury |
| the problems of automobiles. Car manufacturers are | | | | vehicle. This, of course, will serve to benefit the |
| already taking steps to address the problem. Some of | | | | consumers. |