| Are you doing all the right things by using power words | | | | a man. It would be interesting to see if the power |
| in your titles and sales pages? Do you excite the | | | | words sell as well to women. Personally, I just ignore |
| reader to buy because you or your customers have | | | | them. |
| fancy sports cars? Does this excite you, so you just | | | | There are women who live on their testosterone, |
| know that it excites your audience? Think again. You | | | | especially those in male oriented careers. I know. I was |
| may be missing something. | | | | one of them when I worked in corporate management |
| How Are You Selling? | | | | jobs. Testosterone feels great to each of us. But men |
| I get a chuckle when I see sales pages with a guy in | | | | have over 20 times the amount as women do. And |
| front of a fancy sports car. That's exciting to many | | | | testosterone reduces stress in a man, but not in a |
| people, well, mostly men. Nothing wrong with that. But | | | | woman. Oxytocin, the bonding and love hormone, |
| you see, I'm a woman and a fast sports car doesn't | | | | reduces stress in a woman. Oxytocin feels incredibly |
| do anything for me. A fast car increases one's | | | | wonderful to a woman. It feels very good to a man, |
| testosterone and dopamine. Women usually have | | | | but it can put him to sleep. |
| enough dopamine, so the 'bigger, faster, better' doesn't | | | | Relationship Selling |
| affect our brains the same as for most men, who | | | | So guess what? I often buy when I feel the person |
| don't have enough dopamine and whose bodies | | | | cares and when there is a relationship. The internet |
| normally desire more testosterone. | | | | guru that I picked to work with was one who |
| So what works for a woman's brain chemistry? | | | | understands the power of the relationship. I also looked |
| Typically, women are low in serotonin and oxytocin. So | | | | at another, very famous one, who had a great |
| our brains are always looking for ways to increase | | | | program. But it was being sold on how great he was |
| these. Relationships, sharing, and caring do that. So if | | | | and there was no relationship. He didn't get my money. |
| you want to sell to a woman with normal brain | | | | Offering Solutions to Friends versus Selling to |
| chemistry, then generally it's best to do so by | | | | Strangers |
| increasing trust and caring and creating a relationship. | | | | So when there is trust, people are attracted to that. |
| Power Words | | | | When a person trusts that you are trying help them, |
| Power words sell. They do. Especially to men, | | | | then they will be interested in what you have to offer. |
| because power and strength increases a man's | | | | So this is not really selling. It's creating a relationship. |
| dopamine and testosterone. So that feels wonderful to | | | | This works for men and women. |