Chrysler PT Cruiser - The Importance of Designing Simple Things Well

Good design is invisible. It works beautifully, seamlessly,overhead, or inside the armrest bin. Call me dense, but I
does the job without a whimper.just couldn't find it.)
Bad design, on the other hand, is everywhere! It sticksYou need to get down and insert your key into the
out like a pair of brown shoes under a black tux. It istrunk lock and open it manually every time you want to
in-your-face obvious.open your trunk. How's THAT for convenience?
The Chrysler PT Cruiser that I have rented for theAnd thirdly, watch out for the key itself because the
week made me realize once again how our daily livesPT designers placed the PANIC button right on the
get complicated for no other reason than bad design.key, exactly where you would be grabbing it to unlock
First, the window power buttons. Everyone who getsyour doors and your trunk.
into a PT Cruiser for the first time searches for theThe result? On various occasions throughout the day
window buttons in vain. Why? Because the designersyou activate your car alarm without intending to. And if
of PT decided it would be a really "cute" idea to placethat is happening inside the tight space of an
all four window controls in the center of theunderground garage, the effect is all the more
dashboard!embarrassing and ear-splitting of course.
So when you approach a gate toll and you need to rollAs American car manufacturers are wondering why
down your window in a hurry, don't panic. Just thinkJapanese and South Korean car makers are taking
about all the time and energy that went into anover the American market they should really pay
"innovation" that neither works nor is needed, and haveattention to all these small things that either don't work
some compassion.or work with unpleasant results.
Second, if you need to pop open your trunk lid fromIt's time they realize that "cute" is not always "friendly."
inside for easy loading and unloading of your groceryPerhaps by taking such "design risks and challenges"
bags, forget about it. There is no pop-up button like youthey are trying to take a road less traveled and
would have in 90% of all cars these days, that little anddiscover some new "aesthetic ground."
very useful button somewhere in the lower left side ofYet they should also remember what Jerry Seinfeld
the steering wheel. (I checked: it's not in the glovesaid about the matter: "Sometimes the road less
compartment or under the seat, or somewheretraveled is less traveled for a reason.