| Weâve all had it happen. Weâre | | | | one that says "Iâm not sure about this" or "I |
| pushing for a sale, really laying down the work and | | | | donât think that I really want to buy this car." |
| convincing a customer that our car, our prices, are the | | | | What? But Iâve already given you my spiel! |
| best deal theyâll ever get. Weâre | | | | Iâve been honest. Iâve been fair. I |
| being honest and fair, trying to help the customer out, | | | | have given you my shirt and my pants. But the |
| even disregarding the fact that we probably | | | | customers donât care. They just give you that |
| wonât make a buck of profit on this one. That | | | | customary (no pun intended) head nod and crooked |
| today we probably will lose our shirt and maybe even | | | | smile and say that "theyâll think about it and |
| our pants. But today we donât care. Today | | | | get back to you." But I know. I know. Theyâve |
| weâll go shirtless and profitless because today | | | | already stopped thinking about it. They wonât |
| weâre focusing on the customer and selling | | | | get back to me. They donât even remember |
| him/her this amazing vehicle that we just know will | | | | my name anymore. But I remember theirs. I remember |
| enhance their lives, their jobsâheck, their overall | | | | you BillSaraLisaRalphMarkEddieTomAnthonyClara |
| driving experience! So weâre set on the sale, | | | | (sorry, I have a photographic memory and easily |
| on the customer, and then it happens: they shake their | | | | bruised feelings). |
| heads and give us the look. You know the look. The | | | | |