Audi R8 "Warm Up" TV Commercial

Audi R8 "Warm up" with new sport car's TValso a range of vintage cars used comprising of five
commercial. The new Audi commercial will showcaseoriginal vehicles from the 1920s and 1930s, six original
the 70 years of the company in the field of motor1950s vehicles and the replica of an Auto Union Type
racing. The title of the commercial is "Warm Up" whichC racing car dating back to 1937---all of which were
will be premiered in Germany on April 6 together withtransported to the location.
the blockbuster movie "I, Robot" starring Will Smith andThe filming took six days at two different locations in
the Audi RSQ on the RTL channel.Mexico wherein three days of which were spent by
The commercial was taken in Mexico and took sixthe team shooting at Mexico City's Autodrome track
days to shoot. The tagline for the said commercialsituated at an altitude of 2,300 meters. From
was: "The Audi R8--Born of powerful ideas." TheAutodrome the team head to a private racetrack
production was spearheaded by Hamburg agencywhere they filmed for the next three days. The said
kempertrautmann.private racetrack is located at the vicinity of
According to Jagoda Becic, Head of Advertising atTulancingo. Cameraman Ian Foster, who worked on
Audi AG--luxury unit of Volkswagen and recipient ofproductions such as James Bond movie "Tomorrow
quality VW spoilers, "Time and time again during recentNever Dies" and "Alexander" directed by Oliver Stone,
decades, Audi has led the way forward with itsshot no less than ten kilometers of film.
innovative technologies: the mid-mounted engine,The post-production phase of the commercial was
aluminum lightweight construction, Quattro drive and ourdone in London where it was edited in HD quality--- a
FSI petrol direct injection technology. We're bringing allprocess that took one and half month to finish.
this together in the new Audi R8, and our journeyThe TV commercial starts by displaying a racetrack
through time creates a link from our new sports car todating back to the 1930s. And away from the track,
the core values of our brand."you can see racing cars being prepared for the big
The commercial was filmed in Mexico last Decemberevent. There were photographers and reporters
and Gerhard Kiefer, responsible for the production offlocking around the crowd of excited spectators when
commercials at Audi, explained that, "We chosesuddenly the Audi R8 drives through the scene.
Mexico as the location for several reasons, the mostFor the succeeding years portrayed in the
important being that we had access to twocommercial--50s, 60s, 70s and 80s, the new Audi R8
racetracks at the same time for the filming work andwill do the same entrance as it did in the 1930s part of
that this location enabled us to obtain top-classthe commercial. And leading up the whole moment
technical equipment and props from nearbywhen the R8 finally takes up a pole position on the grid
Hollywood."at an ultra-modern circuit crowded with onlookers.
Not less than three Lorries were taken to load theThere will also be a commentator that would be listing
clothing, wigs, false moustaches and accessories fromAudi's engineering achievements down the years.
different eras plus kilos of make-ups to make sureAfterwards the starting lights at the racetrack would
that the five actors and 1,050 extras were authenticallyfade and then the commentator would say "70 years
attired.of preparation - for this start." The lights flick off and
It was vital to the film that the wardrobes used were inthe R8 powers away and then enter the tagline "The
line with the different eras. Also to provide thatAudi R8 - Born of powerful ideas".
historical feel, backdrops were made plus there are