American Car Companies Are Joining The Hybrid Car Craze

In the 1990s, the U.S. Department of EnergyTo show its commitment to environment issue, has
collaborated with GM, Ford, Chrysler, to challenge theinstalled 10.4 acres-wide purifying plants in its factory in
dominance of their Japanese and EuropeanDearborn. The plants server as insulators to the
counterparts in the development of hybrid cars. Millionsbuilding, and is improving the water runoff. Ford is also
of dollars were put into the huge project of developingon its for producing Mercury Mariner Hybrid next year.
American hybrid cars.A hybrid smaller-sized sedan will follow, and a
Ten years after, Ford came up with one model entryhydrogen-powered Ford Focus is being developed.
into the market, competing against six Japanese hybridDaimler-Chrysler
cars. Ford started selling the Escape SUV Hybrid inWhen Evan Boberg, an automotive engineer for
September of 2004. The other two American hybridChrysler's hybrid program resigned over the presumed
cars manufacturers are having a hard time in deliveringincompetence oof program officers in the early 1990s,
their hybrids to the consumer public.many believed that the hybrid program of Chrysler is
Whatever happened to the big American hybridgood as dead. Last year however, Daimler-Chrysler
dream cars can be anybody's guess.has announced the release of its first hybrid offering in
Below is a short update on the status of Americanthe market, named as the Dodge Ram Contractor
hybrid car manufacturers.Special. As modeled after other hybrid pickups, Dodge
FordRam will emphasize utility, instead of fuel saving
The public release of the Ford Escape Hybrid wassystem. The hybrid however, failed to meet the
finally materialized in September 2004. The originalpromised mass production, and available only to fleet
schedule however, was in 2003. The Ford's answer toowners.
the call for American hybrid cars is a fully hybridIn a separate interview by a German auto industry
electric vehicle, able to run on its gasoline or its electricpaper in 2004, Thomas Weber, DaimlerChrysler board
motor, or both. This is to meet the requirements set bymember, said that it will take five years to come up
driver demand to optimize performance and limit fuelwith a Mercedes hybrid. So before the present
consumption.decade ends, a new Mercedes will take the road of
The Ford Escape was first ever among Americanmajor cities in the world.
hybrid cars. It produces less than one pound ofGeneral Motors
smog-forming pollutants for every 15,000 miles. This isGM began offering American hybrid cars with Sierra
more significant when compared with all light trucksand Silverado, for fleet and commercial customers in
average of 105 pounds of smog-forming pollutants forMay 2004. In October of the same year, GM started
every 15,000 miles. The average for passenger cars,offering the hybrid pickups to six states: Washington,
with the same number of miles, is 67 pounds.California, Nevada, Alaska, Florid, and Oregon. The
At present, hybrids, particularly, American hybrid carslimited offering was based consumer demand for
are the hottest topic in the U.S. The populace isAmerican hybrid cars in those States.
interested in finding out how hybrid will benefit theGM also produced 2,000 of their Silverado and Sierra
environment. , including their small as well as their ownhybrid trucks for 2005. For the year 2006, the
budget for fuel. And perhaps, the consumers areavailability of the hybrid pickup trucks has been
interested if the hybrids would really consume smallexpanded to include the entire nationwide demand.
amount of fuel.Before the present year ends, GM is contemplating a
And Ford is clever enough to make the first Americanvolume of 3,000 units.
hybrid car as SUV. For obvious reason, SUV isAside from a new hybrid vehicle Saturn VUE this year,
considered as very American, which help the FordGM is also offering Chevrolet Malibu for next year,
hybrid to sell.2007. Next year, GM is also set to come up with
The Ford Hybrid has the looks and performancetwo-mode full hybrid. This project is being developed
capabilities of a normal car. This allows the Americanwith Daimler Chrysler and BMW. The resulting America
hybrid car to evade the "image-look" problem ofhybrid car is expected to have 25 percent more fuel
Honda's earlier version of hybrid cars. The improvedeconomy than the popular SUVs, the Chevrolet Tahoe,
fuel economy usage of the Ford Escape has alsoand the GMC Yukon.
impressed American buyers.