| The introduction of two of Chrysler group's | | | | The Dodge Nitro Concept Car |
| concept vehicles on opposite sides of the | | | | |
| Atlantic hints how the Dodge Brand could | | | | "We have a clear brand identity for Dodge. |
| expand into the global automotive market. At | | | | The brand is all about attitude - it's bold, |
| company press events in London and Chicago, | | | | confident and assertive," said Joe Eberhardt, |
| the new Dodge Caliber and Dodge Nitro were | | | | Executive Vice President - Global Sales, |
| unveiled to convey the brand's potential | | | | Marketing and Service. "And we have |
| future direction. | | | | established a strong and distinct identity |
| | | | for our new Dodge products. That's what |
| "Today is a great day for Dodge," said Dieter | | | | allowed us to tease international markets |
| Zetsche, Chrysler Group President and CEO. | | | | with the introduction of the Dodge Viper |
| "These two new concepts suggest the global | | | | SRT10 roadster last year and hint at where we |
| potential of the brand as it prepares to | | | | can go in the years to come." |
| expand into world markets. While different in | | | | |
| product expression, both Caliber and Nitro | | | | Speaking in London, Eberhardt said consumer |
| embody the bold, powerful and capable values | | | | research among 20,000 participants in |
| of Dodge. Our international positioning for | | | | Germany, France, Italy and the UK identified |
| the brand and its future model lineup will be | | | | a segment of potential buyers that align |
| entirely consistent with these established | | | | themselves with the core values of Dodge. He |
| core values." | | | | said that research also showed that there is |
| | | | not a single brand that leads this segment, |
| The Dodge Caliber Concept Car | | | | creating opportunity for the Dodge brand to |
| | | | grow the Chrysler Group business |
| Exhibited to a select group in London for the | | | | internationally, while maintaining its unique |
| first time, the new Dodge Caliber Concept is | | | | brand identity. |
| a five-door vehicle that combines a sporty | | | | |
| coupe-like profile with the strength, stance | | | | Chrysler Group has said that, between 2003 |
| and functionality. The sheer surface styling | | | | and 2007, with the expansion of the Dodge |
| commands attention and evokes the Dodge brand | | | | brand, the company will more than double the |
| attributes. The Dodge Caliber concept will be | | | | number of Chrysler Group models available |
| revealed to the public at the 75th Salon de | | | | outside of North America. The number of |
| l'Automobile in Geneva, Switzerland. | | | | right-hand drive and diesel-equipped models |
| | | | also will more than double during this same |
| Simultaneously in the USA, the mid-size Dodge | | | | time period. |
| Nitro SUV concept was revealed at the Chicago | | | | |
| Auto Show, providing even further proof of | | | | Beginning in 2006, Eberhardt said the Dodge |
| the brand's future potential. With a bold and | | | | product portfolio for markets outside of |
| powerful design statement, the five-passenger | | | | North America will consist mainly of C- and |
| Nitro would be the first mid-size SUV for | | | | D-segment vehicles, both left- and right-hand |
| Dodge, designed to attract customers seeking | | | | drive, offering powerful yet fuel-efficient |
| style, performance and utility. | | | | petrol engines and state-of-the-art diesel |
| | | | engines. |