| The introduction of two of Chrysler
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| | The Dodge Nitro Concept Car
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| group's concept vehicles on opposite
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| | "We have a clear brand identity for
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| sides of the Atlantic hints how the Dodge
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| | Dodge. The brand is all about attitude -
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| Brand could expand into the global
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| | it's bold, confident and assertive," said
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| automotive market. At company press
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| | Joe Eberhardt, Executive Vice President -
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| events in London and Chicago, the new
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| | Global Sales, Marketing and Service. "And
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| Dodge Caliber and Dodge Nitro were
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| | we have established a strong and distinct
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| unveiled to convey the brand's potential
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| | identity for our new Dodge products.
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| future direction.
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| | That's what allowed us to tease
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| "Today is a great day for Dodge," said
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| | international markets with the
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| Dieter Zetsche, Chrysler Group President
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| | introduction of the Dodge Viper SRT10
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| and CEO. "These two new concepts suggest
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| | roadster last year and hint at where we
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| the global potential of the brand as it
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| | can go in the years to come."
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| prepares to expand into world markets.
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| | Speaking in London, Eberhardt said
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| While different in product expression,
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| | consumer research among 20,000
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| both Caliber and Nitro embody the bold,
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| | participants in Germany, France, Italy
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| powerful and capable values of Dodge. Our
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| | and the UK identified a segment of
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| international positioning for the brand
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| | potential buyers that align themselves
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| and its future model lineup will be
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| | with the core values of Dodge. He said
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| entirely consistent with these
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| | that research also showed that there is
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| established core values."
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| | not a single brand that leads this
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| The Dodge Caliber Concept Car
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| | segment, creating opportunity for the
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| Exhibited to a select group in London for
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| | Dodge brand to grow the Chrysler Group
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| the first time, the new Dodge Caliber
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| | business internationally, while
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| Concept is a five-door vehicle that
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| | maintaining its unique brand identity.
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| combines a sporty coupe-like profile with
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| | Chrysler Group has said that, between
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| the strength, stance and functionality.
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| | 2003 and 2007, with the expansion of the
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| The sheer surface styling commands
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| | Dodge brand, the company will more than
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| attention and evokes the Dodge brand
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| | double the number of Chrysler Group
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| attributes. The Dodge Caliber concept
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| | models available outside of North
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| will be revealed to the public at the
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| | America. The number of right-hand drive
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| 75th Salon de l'Automobile in Geneva,
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| | and diesel-equipped models also will more
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| Switzerland.
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| | than double during this same time period.
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| Simultaneously in the USA, the mid-size
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| | Beginning in 2006, Eberhardt said the
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| Dodge Nitro SUV concept was revealed at
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| | Dodge product portfolio for markets
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| the Chicago Auto Show, providing even
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| | outside of North America will consist
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| further proof of the brand's future
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| | mainly of C- and D-segment vehicles, both
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| potential. With a bold and powerful
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| | left- and right-hand drive, offering
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| design statement, the five-passenger
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| | powerful yet fuel-efficient petrol
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| Nitro would be the first mid-size SUV for
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| | engines and state-of-the-art diesel
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| Dodge, designed to attract customers
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| | engines.
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| seeking style, performance and utility.
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