| The introduction of two of Chrysler | | | | The Dodge Nitro Concept Car |
| group's concept vehicles on opposite | | | | "We have a clear brand identity for |
| sides of the Atlantic hints how the | | | | Dodge. The brand is all about attitude - |
| Dodge Brand could expand into the global | | | | it's bold, confident and assertive," |
| automotive market. At company press | | | | said Joe Eberhardt, Executive Vice |
| events in London and Chicago, the new | | | | President - Global Sales, Marketing and |
| Dodge Caliber and Dodge Nitro were | | | | Service. "And we have established a |
| unveiled to convey the brand's potential | | | | strong and distinct identity for our new |
| future direction. | | | | Dodge products. That's what allowed us |
| "Today is a great day for Dodge," said | | | | to tease international markets with the |
| Dieter Zetsche, Chrysler Group President | | | | introduction of the Dodge Viper SRT10 |
| and CEO. "These two new concepts suggest | | | | roadster last year and hint at where we |
| the global potential of the brand as it | | | | can go in the years to come." |
| prepares to expand into world markets. | | | | Speaking in London, Eberhardt said |
| While different in product expression, | | | | consumer research among 20,000 |
| both Caliber and Nitro embody the bold, | | | | participants in Germany, France, Italy |
| powerful and capable values of Dodge. | | | | and the UK identified a segment of |
| Our international positioning for the | | | | potential buyers that align themselves |
| brand and its future model lineup will | | | | with the core values of Dodge. He said |
| be entirely consistent with these | | | | that research also showed that there is |
| established core values." | | | | not a single brand that leads this |
| The Dodge Caliber Concept Car | | | | segment, creating opportunity for the |
| Exhibited to a select group in London | | | | Dodge brand to grow the Chrysler Group |
| for the first time, the new Dodge | | | | business internationally, while |
| Caliber Concept is a five-door vehicle | | | | maintaining its unique brand identity. |
| that combines a sporty coupe-like | | | | Chrysler Group has said that, between |
| profile with the strength, stance and | | | | 2003 and 2007, with the expansion of the |
| functionality. The sheer surface styling | | | | Dodge brand, the company will more than |
| commands attention and evokes the Dodge | | | | double the number of Chrysler Group |
| brand attributes. The Dodge Caliber | | | | models available outside of North |
| concept will be revealed to the public | | | | America. The number of right-hand drive |
| at the 75th Salon de l'Automobile in | | | | and diesel-equipped models also will |
| Geneva, Switzerland. | | | | more than double during this same time |
| Simultaneously in the USA, the mid-size | | | | period. |
| Dodge Nitro SUV concept was revealed at | | | | Beginning in 2006, Eberhardt said the |
| the Chicago Auto Show, providing even | | | | Dodge product portfolio for markets |
| further proof of the brand's future | | | | outside of North America will consist |
| potential. With a bold and powerful | | | | mainly of C- and D-segment vehicles, |
| design statement, the five-passenger | | | | both left- and right-hand drive, |
| Nitro would be the first mid-size SUV | | | | offering powerful yet fuel-efficient |
| for Dodge, designed to attract customers | | | | petrol engines and state-of-the-art |
| seeking style, performance and utility. | | | | diesel engines. |