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Chrysler Group Reveals Dodge Concept Vehicles on Both Sides of Atlantic, Hinting at Future Direction of the Dodge Brand

The introduction of two of Chrysler The Dodge Nitro Concept Car
group's concept vehicles on opposite "We have a clear brand identity for
sides of the Atlantic hints how the Dodge Dodge. The brand is all about attitude -
Brand could expand into the global it's bold, confident and assertive," said
automotive market. At company press Joe Eberhardt, Executive Vice President -
events in London and Chicago, the new Global Sales, Marketing and Service. "And
Dodge Caliber and Dodge Nitro were we have established a strong and distinct
unveiled to convey the brand's potential identity for our new Dodge products.
future direction. That's what allowed us to tease
"Today is a great day for Dodge," said international markets with the
Dieter Zetsche, Chrysler Group President introduction of the Dodge Viper SRT10
and CEO. "These two new concepts suggest roadster last year and hint at where we
the global potential of the brand as it can go in the years to come."
prepares to expand into world markets. Speaking in London, Eberhardt said
While different in product expression, consumer research among 20,000
both Caliber and Nitro embody the bold, participants in Germany, France, Italy
powerful and capable values of Dodge. Our and the UK identified a segment of
international positioning for the brand potential buyers that align themselves
and its future model lineup will be with the core values of Dodge. He said
entirely consistent with these that research also showed that there is
established core values." not a single brand that leads this
The Dodge Caliber Concept Car segment, creating opportunity for the
Exhibited to a select group in London for Dodge brand to grow the Chrysler Group
the first time, the new Dodge Caliber business internationally, while
Concept is a five-door vehicle that maintaining its unique brand identity.
combines a sporty coupe-like profile with Chrysler Group has said that, between
the strength, stance and functionality. 2003 and 2007, with the expansion of the
The sheer surface styling commands Dodge brand, the company will more than
attention and evokes the Dodge brand double the number of Chrysler Group
attributes. The Dodge Caliber concept models available outside of North
will be revealed to the public at the America. The number of right-hand drive
75th Salon de l'Automobile in Geneva, and diesel-equipped models also will more
Switzerland. than double during this same time period.
Simultaneously in the USA, the mid-size Beginning in 2006, Eberhardt said the
Dodge Nitro SUV concept was revealed at Dodge product portfolio for markets
the Chicago Auto Show, providing even outside of North America will consist
further proof of the brand's future mainly of C- and D-segment vehicles, both
potential. With a bold and powerful left- and right-hand drive, offering
design statement, the five-passenger powerful yet fuel-efficient petrol
Nitro would be the first mid-size SUV for engines and state-of-the-art diesel
Dodge, designed to attract customers engines.
seeking style, performance and utility.




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