Bernhard to become new Chrysler chairman

Reports say Former Chrysler executive WolfgangAutomobile Workers union, to support the acquisition.
Bernhard is set to become the chairman of the newMr. Bernhard has had an office at Chrysler, but
Chrysler, once Cerberus Capital Management finalizesexecutives there claim that he has not been present
its acquisition of the automaker from DaimlerChrysler.on a regular basis.
Reports also say Thomas W. LaSorda is still Chrysler'sIn his first task at Chrysler, Mr. Bernhard became an
chief executive, his position since the beginning ofendorser of lean manufacturing as well as powerful
2006. But Cerberus spokesman Peter Duda said theautomobiles. Specifically, he pushed Chrysler to
company has no such plans as of the moment for Mr.develop the 300C, a gallant sedan that borrowed
Bernhard or Mr. LaSorda.foundations from Mercedes.
Cerberus officials, including John W. Snow, its chairman,But he may be best known in automotive circles for
have expressed their support to Mr. LaSorda, son andblasting on stage at the 2003 Detroit auto show
grandson of Canadian labor officials.astride a thundering, gleaming silver concept
As early as next week, Chrysler is anticipated tomotorcycle, which is powered by the same V-10
name the members of two boards: one for the carengine that is used on the Dodge Viper.
company; another for a holding company that is aimedIn the spring of 2004, Mr. Bernhard bid farewell to
to be formed when the acquisition is completed.Chrysler to be the head of Mercedes-Benz, but he
Manager magazine of Germany first reported Mr.had a dispute with DaimlerChrysler executives who
Bernhard's momentary "coming back" to Chrysler.believed his efforts to reduce costs were too hostile.
It is not anymore a surprise that the ex-ChryslerIn 2005, Mr. Bernhard became chairman of the
executive is returning. This is because he acted as anVolkswagen brand, but left as part of a restructuring
adviser to Cerberus in the talks between themove earlier this year.
private-equity firm and Daimler.His return to Chrysler comes along with Cerberus's
Recognized for his manufacturing wit andbanks not being unable to raise the money needed for
determinative management approach, Mr. Bernhardthe acquisition of the Chrysler Group. Nevertheless,
served as chief operating officer at Chrysler beginningofficials at the car maker's parent company said on
2000 to 2004. He acted as the next in rank toWednesday the deal is still on.
executive Dieter Zetsche, then Chrysler's chiefEagle was a brand of the Chrysler Corporation
executive, who now works at Daimler.following the purchase of American Motors
The involvement of Mr. Bernhard in the CerberusCorporation (AMC). The brand is best known for its
negotiations is thought to have made an impact inTalon sports car and Eagle catalytic converter.
convincing Ron Gettelfinger, the president of the United