Dodge All-new Journey at the Frankfurt

Dodge a division of Chrysler has boosted the brand'sIn terms of safety features the Journey is loaded with
expansion in its volume markets outside North Americastandard multi-stage front driver and passenger
with the introduction of the all-new Dodge Journey atairbags, front-seat-mounted side airbags,
the 2007 Frankfurt Motor Show.three-row-side-curtain airbags, standard four-wheel
The all-new Dodge Journey is the solution that Dodgedisc anti-lock (ABS), standard Electronic Stability
designers and engineers have come up with toProgramme(ESP), standard Electronic Roll Mitigation
answer the needs of the global passenger car marketand available ParkViewâ„¢ Rear Backup
including those of the individual drivers. According to itsCamera.
creators, the Journey is a global vehicle that meetsThe all-new Dodge Journey will be offered in both left
life's changing demands by offering a unique blend ofand right hand drive in global volume markets outside
all the best attitudes and overall efficiency of aNorth America beginning mid-2008.
passenger car and putting them all in a right-sizedDodge has presently holds 6 percent of the US
crossover under the Dodge brand.market share and it is currently the best-selling brand
The Dodge Journey is based on the company's globalfor Chrysler and the fifth largest nameplate in the US.
D-segment platform and designed to provideLast 2006 Dodge was able to sell more than 1.3 million
customers with the flexibility that goes beyond seatingvehicles in the global market. Its global portfolio includes
people and storing gear. Everything about the Journeya range of cars, minivans, trucks, and sport-utility
screams Dodge. Its powerful, muscular exterior stylingvehicles.
and 19-inch wheels and tires are unmistakably Dodge.The decision of the Dodge brand to expand markets
Its stylish, comfortable interior with its unique featuresoutside North America has helped it raised its
such as the integrated child booster seats andyear-over-year international sales by 160 percent to
MyGIGâ„¢ cutting-edge multimedia infotainment29,859 units sold from January through July. The
system with optional navigation together with otherDodge Viper and the Caliber both spearheaded the
Dodge accessories are added to increase comfort.brand's expansion last 2006. For this year, 2007 Dodge
And speaking of comfort, the Journey is equipped withNitro and the Avenger were also offered on global
flexible seating and storage combinations that includemarket. The brand is also targeting the
the standard five-passenger seating with spacioushigh-performance Caliber SRT4 to be offered globally
cargo room and the available 5+2 seating toin 2008.
accommodate extra passengers. The Journey is alsoChrysler is also hoping that the addition of the Dodge
equipped with spacious storage bins that are hidden inbrand in its international portfolio would help to increase
the floor and under the front passenger seat cushion.a 1.4 percent market share in Western Europe by
To make the Journey more practical, functional, and2009. If Dodge would continuously maintain its strong
fun to drive a variety of fuel-efficient and powerfulsales it could account for almost 30 percent of
Petrol and diesel powertrain options were offered forChrysler's total sales outside of North America by the
the Journey.end of 2009.