The Car Market Is Evolving

Which country makes up the largest segment of caryears (some of this is obviously driven by the popular
buyers in the world?36-month lease option available with most new cars).
You probably guessed it. The United States. WithBusinessWeek Magazine reported that by 2010, the
299,398,484 citizens (according to the U.S. Censusdemand for cars will continue to dominate in the U.S.,
Bureau), coupled with a better-than-decent economy,but the country's car market growth will plateau at
it's not surprising. But analysts predict that whileunder 17 million. In essence, it already has. In 2000, the
demand for cars and trucks in the U.S. is unlikely tonumber of light vehicles registered in the country was
decrease, by 2025, the United States will no longer be17.48 million. It dropped to 17.39 in 2001 and hasn't been
the largest car market in the world.able to hit the 17 million mark since.
Demand for automobiles has increased dramatically inOn many levels, U.S. regulations and the expectations
countries like China as well as many other developingof American consumers dictate the products offered
countries and by 2009, the Asia Pacific region is likelyby car manufacturers. For example, Isuzu's upgrades
to become the largest car market in the world.and superior safety features in their popular i-370
Currently, Europe is the world's largest continentalpickup truck reflect the desires of Americans to drive
market.high-quality, safe vehicles. While some of these
Indicators predict, however, that before the end of theenhanced safety features aren't required by law,
decade, the Asia Pacific region's demand for lightmanufacturers add them to make their products more
vehicles will hit the 23 million mark - higher than evercompetitive in the U.S. Will consumers in Asia demand
before. With steadily rising incomes in Asia as well asthe same? It's unlikely it will matter whether they will or
India, a whole new group of first-time vehicle owners isnot. The global car market will never be able to ignore
emerging. Americans and Canadians have alreadythe demands of the American consumer who will
topped out in this regard, leaving these developingcontinue to wield the greatest spending power.
countries to be the forces that drive the future globalForeign car manufacturers rely on a segment of the
market, according to spokespeople at JD Powers.U.S. car market.
How will this affect top sellers in the U.S. market?While that need may decrease over time, no company
Chances are, it won't. Americans will still drive theirwith a foothold in the U.S. is will be eager to give that
Isuzu Ascenders and their Ford Focuses. A thrivingup. Nearly every automotive trend to date has roots
U.S. economy, as well as affordable lease options andtightly gripped in American soil. From the surge in
payment structures, will keep Americans buying andpopularity of the SUV, to the desire for "green" cars
buying often. With a median household income of overand hybrids, to the pickup truck iconic of Middle
$46,000, Americans can afford to purchase or lease aAmerica, the U.S. will be a major player in foreign and
new vehicle on average, approximately every fourdomestic car sales for a long time to come.