| DaimlerChrysler has basically thrown in
| |
| | dealer sending the part back to Detroit
|
| the towel by hiring J.P. Morgan Chase to
| |
| | for rip down and investigation. It's not
|
| find a way for the luxury German auto
| |
| | even vaguely possible.
|
| maker to divest itself of the Chrysler
| |
| | Sensitive Competitive Pricing - No Games
|
| automobile company here in America. We
| |
| | Sure, not in my lifetime, maybe in yours.
|
| went back and took a look at our stock
| |
| | When you walk into an American dealer,
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| research on the original German purchase
| |
| | they still try to snow you. In our
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| of Chrysler and wondered how we got from
| |
| | investment work when we get involved in
|
| there to here. Chrysler was a stock pick
| |
| | stock investing, we do hands on stock
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| of ours as far back as 1981 when Lee
| |
| | research. If it's Detroit's
|
| Iacocca brilliantly prevented bankruptcy,
| |
| | manufacturers, we walk into dealers all
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| and turned the company around.
| |
| | the time to see what's going on. We are
|
| When it comes to stock investing, you
| |
| | looking for tidbits of information, what
|
| have to look behind the fluff, and figure
| |
| | we call the scuttlebutt method of stock
|
| out what's real. Our stock research shows
| |
| | investing.
|
| that Chrysler is in the same boat as
| |
| | We were in a Chrysler dealer recently,
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| General Motors and Ford. All three
| |
| | and looked at a model that seemed
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| companies in their internal budgets which
| |
| | interesting on the showroom floor. The
|
| is how they guide their companies through
| |
| | car had a base price of $22,000; the
|
| the next 12 months and beyond, have built
| |
| | bottom list price after accessories was
|
| into their plans continued degradation of
| |
| | $39,000. You got to be kidding? I have
|
| their domestic automobile market share.
| |
| | done advanced postgraduate courses in
|
| This very simply means that they plan to
| |
| | mathematics. I would never be able to
|
| continue to lose market share to the
| |
| | compare one dealer's pricing with another
|
| Japanese in each of the next three years.
| |
| | when you are itemizing numbers in that
|
| This is no different than a boxer
| |
| | manner.
|
| stepping into the ring and thinking about
| |
| | When you walk into a Japanese dealer,
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| which of the next several rounds I will
| |
| | there are no games. The car comes from
|
| get knocked out in. It's throwing in the
| |
| | Japan loaded, the price is the price
|
| towel, and you don't want to get involved
| |
| | although negotiable, and the lease price
|
| with stock investing with companies that
| |
| | is the lease price. You can sometimes
|
| have that attitude. Chrysler along with
| |
| | negotiate more miles on a lease, as I did
|
| its two American counterparts General
| |
| | recently, but basically you can very
|
| Motors and Ford must implement a couple
| |
| | easily work dealer against dealer for the
|
| of very simple ideas to make a comeback.
| |
| | best price possible.
|
| They are:
| |
| | The America car dealers disallow this
|
| 1) Manufacture a reliable, quality
| |
| | negotiation method by having 30 plus
|
| product
| |
| | items individually priced on the vendor's
|
| 2) Sell it at sensible, competitive price
| |
| | window sticker. How are you going to
|
| without playing games with the customer
| |
| | compare prices using that methodology?
|
| 3) Service their cars in an appropriate
| |
| | The answer is you are not, and they know
|
| manner that retains and builds customer
| |
| | it. God forbid you are a woman going in
|
| loyalty
| |
| | to buy a car; they really take advantage
|
| Let's look at these ideas
| |
| | in that instance.
|
| It is unfortunate that our home based car
| |
| | Service and Customer Loyalty
|
| manufacturers manufacture "crap", but
| |
| | I live in Westport, CT., you can't buy a
|
| that's just what it is, pardon the
| |
| | house under a million dollar, in fact a
|
| expression, and always has been. We never
| |
| | million dollars is a tear down. We have a
|
| realized it as consumers until the
| |
| | Chrysler jeep dealer adjacent to Westport
|
| Japanese came along and implemented zero
| |
| | which is the closest dealer if you want
|
| defect manufacturing. This means Toyota,
| |
| | to buy any kind of Chrysler. Upon
|
| Nissan, and Honda will not allow a car to
| |
| | inspecting it, I found the shop employees
|
| leave Japan unless it is perfect coming
| |
| | who handle the customers to have grease
|
| out of the factory.
| |
| | on their clothes. These are not the guys
|
| We on the other hand have made a decision
| |
| | who fix the cars. They are the service
|
| to allow less than perfect cars to leave
| |
| | advisors.
|
| the assembly line. Detroit's decision is
| |
| | Eighty years of building cars and they
|
| that the consumer after taking delivery
| |
| | can't get their act together, and Detroit
|
| will make a list of problems, and then
| |
| | wants to know why they continue to lose
|
| have the dealer fix the issues at the
| |
| | market share. In the last two or three
|
| dealer level. This is unacceptable to the
| |
| | years, Japan has begun implementation of
|
| American consumer, and Detroit should
| |
| | a free oil change policy. Everybody
|
| immediately take steps to fix it.
| |
| | thinks they are being kind to their
|
| Detroit won't however. They are locked
| |
| | customers. The truth is the cars never
|
| into a different mindset. In Detroit's
| |
| | break down, people were leasing their
|
| way of thinking, it would be
| |
| | cars, and consequently never changing the
|
| prohibitively expensive to implement zero
| |
| | oil. Cars were coming back with 30,000
|
| defect manufacturing in this country.
| |
| | and 40,000 miles on them without oil
|
| Although this might be true for factories
| |
| | changes.
|
| currently in production, this would no be
| |
| | The reason is that Japanese cars really
|
| true for new factories coming on stream.
| |
| | do not require maintenance for 30 or 40K.
|
| Since GM and others could have
| |
| | American cars on the other hand begin to
|
| implemented this policy years ago, and
| |
| | fall apart after 30 or 40,000 miles. It
|
| chose not to, Detroit's big three is at
| |
| | is said that the engine on the Honda is
|
| least a decade further behind the
| |
| | so strong that it will outlast the body
|
| eight-ball.
| |
| | of the car. If you look at American car
|
| When you take delivery of a Japanese car,
| |
| | dealer service centers, they are always
|
| it is perfect. Everything fits,
| |
| | busy doing repairs. This is not the case
|
| everything works, and very seldom is
| |
| | at Japanese car dealers.
|
| there an issue. I do remember buying a
| |
| | DaimlerChrylser will find a buyer for its
|
| new Acura MDX and having the starter fail
| |
| | Chrysler line. General Motors is even
|
| the first week out of the showroom. No
| |
| | talking about buying it, which is like
|
| only did Acura tow the MDX in and replace
| |
| | the lame leading the blind. GM is trying
|
| the starter at no charge, but I found out
| |
| | to save and realign itself, and wants to
|
| later that the faulty starter was air
| |
| | take on what German super management
|
| expressed to Japan to determine why it
| |
| | teams have FAILED at, which is taking
|
| failed. Acura wanted to learn from the
| |
| | Chrysler to the next level. Our answer is
|
| experience. Could you ever imagine in
| |
| | SURE.
|
| your wildest fantasies, an American car
| |
| |
|
