Deceptive Car Dealer Ads and Activities - Pervasive As Ever

You hear them on the radio and TV everyday. Somescratch (complete repaint from a 50mph accident) or
have outrageous ads and sales gimmicks. "Push, pull ornew upholstery (due to a flood and complete
drag your trade in for $4000 minimum trade", "Bestsubmersion). These repossession sales, like Repo Joe,
price in the world!" "Best bumper to bumper warrantydo a media Blitz and claim they have all repossessed
ever - we cover everything." "Repo'd car sale today."vehicles for a great buy. When in fact they probably
Bet you didn't know that these ads can be and usuallydon't even have one repossessed car that is for sale.
are very misleading and can be illegal.According toMost car dealers get their cars from either trades or
Leslie Anderson, AAA, Misleading advertisements andlocal auctions.Regardless of what they claim they
deceptive marketing from car dealers has been on themost likely do not know the vehicles history. You can't
rise in recent years. Car dealers, due to a strugglingeven rely on Carfax 100% as many vehicles are
economy are resorting to grey market sales tacticsrepaired without full salvage disclosure or even any
and ads. Many of these ads are either borderline orrepair history. A carfax report is only as good as the
even illegal in nature. With all the publicity in recentinformation that is actually entered into the system.
years of scams and illegal business activities byBefore you rely on that Carfax or what the dealer
businesses from every state you would think mostsays is the cars history listen to this - Tennessee
states would have toughened up their laws andattorneys Frank Watson and David McLaughlin charge
started to crack down on bad car dealers. Only onethat Carfax's ads promise more than it can deliver.
state, New York, has really done anything.There are"Carfax fails to disclose the limitations of their
laws already on the books that make many of thesedatabase," says Watson. "People think they have a
advertisements and such illegal, but few states willlittle insurance policy on their Carfax report, and it's just
even look into these activities. In New York, if you runnot accurate," says McLaughlin. Carfax is an online
a Push, Pull or Drag sale the odds are you will getcompany that searches databases for a vehicle's
fined. The thinking behind New Yorks laws is that ifhistory, claiming to be "your best protection against
you promise someone a set figure for their vehicle itbuying a used car with costly, hidden problems." But,
should not be factored into the discount or markup ofcritics say when it comes to many accidents, online
the newer, replacement vehicle. This is deceptivereporting companies fall short. A class-action lawsuit
advertising. Yet I hear these same ads, with evenagainst Carfax claims the company doesn't have
higher amounts promised on the radio and TV in Northaccess to police accident data in 23 states.This article
Carolina and South Carolina all the time. Then there'sshould be a wake up call to car buyers to be more on
the matter of expressed and impliedthe alert to car dealer scams, lies and untruths. It should
warranties.Expressed and implied warranties arealso be an alert to states from Oregon to Florida that
actually covered under federal laws. Every car dealermore needs to be done to curb bad car sales tactics.
must have a federally approved warranty disclosureMost car dealers aren't small mom and pop
placed in the window. This is to show if a warrantyorganizations. They are large million or billion dollar
exists and what is actually covered. This was done ascompanies that will do anything to make a dollar. Even
there was too much discrepency in the past with carcrossing the line or blurring what is legal and what isn't.
salesman blurring the line of what is really covered andAnd according to one big dealer in Charlotte, North
what isn't. On a recent drive from North Carolina toCarolina whom didn't want his name or dealership
South Carolina I saw 11 used car dealerships that didmentioned for obvious reasons - "its all about that
not have these in the windows - at one we foundbottem line and if we get caught, thats what our
they were in the glove compartment. When we askedlawyers are for. Per another car dealer, "it's a buyer
the salesperson why it wasn't in the window he said itbeware market: Buyers must beware and be
wasn't necessary. In New York, every car dealer youdetectives too."David Maillie is an alumni of Cornell
drive by or visit will have these prominentlyUniversity and specializes in biochemical synthesis for
displayed.Then you have the usual lies - car dealerspublic, private, and governmental interests. He holds
advertising a repossession sale, cream puffs, etc...numerous patents including his recently awarded
They will lie about the origination of cars just like in apatent for headlight cleaner, repair and restorer. He can
recent Carfax ad. Oh that was just a little fenderbe reached at M.D.