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Deceptive Car Dealer Ads and Activities - Pervasive As Ever

You hear them on the radio and TV everyday.accident) or new upholstery (due to a flood
Some have outrageous ads and sales gimmicks.and complete submersion). These repossession
"Push, pull or drag your trade in for $4000sales, like Repo Joe, do a media Blitz and
minimum trade", "Best price in the world!"claim they have all repossessed vehicles for
"Best bumper to bumper warranty ever - wea great buy. When in fact they probably
cover everything." "Repo'd car sale today."don't even have one repossessed car that is
Bet you didn't know that these ads can be andfor sale. Most car dealers get their cars
usually are very misleading and can befrom either trades or local
illegal.According to Leslie Anderson, AAA,auctions.Regardless of what they claim they
Misleading advertisements and deceptivemost likely do not know the vehicles history.
marketing from car dealers has been on theYou can't even rely on Carfax 100% as many
rise in recent years. Car dealers, due to avehicles are repaired without full salvage
struggling economy are resorting to greydisclosure or even any repair history. A
market sales tactics and ads. Many of thesecarfax report is only as good as the
ads are either borderline or even illegal ininformation that is actually entered into the
nature. With all the publicity in recentsystem. Before you rely on that Carfax or
years of scams and illegal businesswhat the dealer says is the cars history
activities by businesses from every state youlisten to this - Tennessee attorneys Frank
would think most states would have toughenedWatson and David McLaughlin charge that
up their laws and started to crack down onCarfax's ads promise more than it can
bad car dealers. Only one state, New York,deliver. "Carfax fails to disclose the
has really done anything.There are lawslimitations of their database," says Watson.
already on the books that make many of these"People think they have a little insurance
advertisements and such illegal, but fewpolicy on their Carfax report, and it's just
states will even look into these activities.not accurate," says McLaughlin. Carfax is an
In New York, if you run a Push, Pull or Dragonline company that searches databases for a
sale the odds are you will get fined. Thevehicle's history, claiming to be "your best
thinking behind New Yorks laws is that if youprotection against buying a used car with
promise someone a set figure for theircostly, hidden problems." But, critics say
vehicle it should not be factored into thewhen it comes to many accidents, online
discount or markup of the newer, replacementreporting companies fall short. A
vehicle. This is deceptive advertising. Yetclass-action lawsuit against Carfax claims
I hear these same ads, with even higherthe company doesn't have access to police
amounts promised on the radio and TV in Northaccident data in 23 states.This article
Carolina and South Carolina all the time.should be a wake up call to car buyers to be
Then there's the matter of expressed andmore on the alert to car dealer scams, lies
implied warranties.Expressed and impliedand untruths. It should also be an alert to
warranties are actually covered under federalstates from Oregon to Florida that more needs
laws. Every car dealer must have a federallyto be done to curb bad car sales tactics.
approved warranty disclosure placed in theMost car dealers aren't small mom and pop
window. This is to show if a warranty existsorganizations. They are large million or
and what is actually covered. This was donebillion dollar companies that will do
as there was too much discrepency in the pastanything to make a dollar. Even crossing the
with car salesman blurring the line of whatline or blurring what is legal and what
is really covered and what isn't. On aisn't. And according to one big dealer in
recent drive from North Carolina to SouthCharlotte, North Carolina whom didn't want
Carolina I saw 11 used car dealerships thathis name or dealership mentioned for obvious
did not have these in the windows - at one wereasons - "its all about that bottem line and
found they were in the glove compartment.if we get caught, thats what our lawyers are
When we asked the salesperson why it wasn'tfor. Per another car dealer, "it's a buyer
in the window he said it wasn't necessary.beware market: Buyers must beware and be
In New York, every car dealer you drive by ordetectives too."David Maillie is an alumni of
visit will have these prominentlyCornell University and specializes in
displayed.Then you have the usual lies - carbiochemical synthesis for public, private,
dealers advertising a repossession sale,and governmental interests. He holds numerous
cream puffs, etc... They will lie about thepatents including his recently awarded patent
origination of cars just like in a recentfor headlight cleaner, repair and restorer.
Carfax ad. Oh that was just a little fenderHe can be reached at M.D.
scratch (complete repaint from a 50mph



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