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Deceptive Car Dealer Ads and Activities - Pervasive As Ever

You hear them on the radio and TV a little fender scratch (complete repaint
everyday. Some have outrageous ads and from a 50mph accident) or new upholstery
sales gimmicks. "Push, pull or drag your (due to a flood and complete submersion).
trade in for $4000 minimum trade", "Best These repossession sales, like Repo Joe,
price in the world!" "Best bumper to do a media Blitz and claim they have all
bumper warranty ever - we cover repossessed vehicles for a great buy.
everything." "Repo'd car sale today." When in fact they probably don't even
Bet you didn't know that these ads can be have one repossessed car that is for
and usually are very misleading and can sale. Most car dealers get their cars
be illegal.According to Leslie Anderson, from either trades or local
AAA, Misleading advertisements and auctions.Regardless of what they claim
deceptive marketing from car dealers has they most likely do not know the vehicles
been on the rise in recent years. Car history. You can't even rely on Carfax
dealers, due to a struggling economy are 100% as many vehicles are repaired
resorting to grey market sales tactics without full salvage disclosure or even
and ads. Many of these ads are either any repair history. A carfax report is
borderline or even illegal in nature. only as good as the information that is
With all the publicity in recent years of actually entered into the system. Before
scams and illegal business activities by you rely on that Carfax or what the
businesses from every state you would dealer says is the cars history listen to
think most states would have toughened up this - Tennessee attorneys Frank Watson
their laws and started to crack down on and David McLaughlin charge that Carfax's
bad car dealers. Only one state, New ads promise more than it can deliver.
York, has really done anything.There are "Carfax fails to disclose the limitations
laws already on the books that make many of their database," says Watson. "People
of these advertisements and such illegal, think they have a little insurance policy
but few states will even look into these on their Carfax report, and it's just not
activities. In New York, if you run a accurate," says McLaughlin. Carfax is an
Push, Pull or Drag sale the odds are you online company that searches databases
will get fined. The thinking behind New for a vehicle's history, claiming to be
Yorks laws is that if you promise someone "your best protection against buying a
a set figure for their vehicle it should used car with costly, hidden problems."
not be factored into the discount or But, critics say when it comes to many
markup of the newer, replacement vehicle. accidents, online reporting companies
This is deceptive advertising. Yet I fall short. A class-action lawsuit
hear these same ads, with even higher against Carfax claims the company doesn't
amounts promised on the radio and TV in have access to police accident data in 23
North Carolina and South Carolina all the states.This article should be a wake up
time. Then there's the matter of call to car buyers to be more on the
expressed and implied alert to car dealer scams, lies and
warranties.Expressed and implied untruths. It should also be an alert to
warranties are actually covered under states from Oregon to Florida that more
federal laws. Every car dealer must have needs to be done to curb bad car sales
a federally approved warranty disclosure tactics. Most car dealers aren't small
placed in the window. This is to show if mom and pop organizations. They are
a warranty exists and what is actually large million or billion dollar companies
covered. This was done as there was too that will do anything to make a dollar.
much discrepency in the past with car Even crossing the line or blurring what
salesman blurring the line of what is is legal and what isn't. And according
really covered and what isn't. On a to one big dealer in Charlotte, North
recent drive from North Carolina to South Carolina whom didn't want his name or
Carolina I saw 11 used car dealerships dealership mentioned for obvious reasons
that did not have these in the windows - - "its all about that bottem line and if
at one we found they were in the glove we get caught, thats what our lawyers are
compartment. When we asked the for. Per another car dealer, "it's a
salesperson why it wasn't in the window buyer beware market: Buyers must beware
he said it wasn't necessary. In New and be detectives too."David Maillie is
York, every car dealer you drive by or an alumni of Cornell University and
visit will have these prominently specializes in biochemical synthesis for
displayed.Then you have the usual lies - public, private, and governmental
car dealers advertising a repossession interests. He holds numerous patents
sale, cream puffs, etc... They will lie including his recently awarded patent for
about the origination of cars just like headlight cleaner, repair and restorer.
in a recent Carfax ad. Oh that was just He can be reached at M.D.




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