| These are just two of the various positive terms | | | | the Dodge brand with traits of value and dependability. |
| associated with the Dodge brand. Far from being an | | | | Even when the said Dodge Company was bought by |
| overnight success, it took more or less a hundred | | | | the Chrysler Corporation as part of its fleet of brands, |
| years to establish the name of Dodge and propel it as | | | | the Dodge name has strongly retained its reputation |
| one of the reputedly-resilient products of the | | | | for powerful and reliable cars. As can be seen |
| automotive industry. The Dodge legacy can be | | | | throughout its history, Dodge has introduced a series of |
| perceived as a success story of two brilliant brothers | | | | exemplary vehicle models that serves as a reminder |
| who maximized their gift for machinery. It all began in | | | | of the legendary strength of the Dodge brand. Among |
| the early 1900s, when John and Horace Dodge began | | | | its bestsellers are the Dodge Durango, Dakota, |
| their fruitful careers as bicycle manufacturers in their | | | | Avenger, Challenger, Viper, Stratus, and a long list of |
| father's shop in Michigan. But even with the success of | | | | others. All of these Dodge models are comprised of |
| the said business, they decided to jump industries to | | | | high quality Dodge parts. There is the Dodge Catalytic |
| pursue a name in producing mechanical parts to a | | | | Converter, Dodge Radiators, Dodge Fuel Tanks, |
| fledgling automotive world. And it didn't take long for | | | | Dodge Wheels, Dodge Window Regulators, Dodge |
| recognition to come, as John and Horace easily | | | | Grilles, and a slew of other Dodge parts that are all |
| adapted their skills and talents to this new industry. | | | | marked with the superior performance that Dodge is |
| Then, forging a partnership with Henry Ford under the | | | | well-known for. |
| Ford Motor Company, the two brothers agreed for a | | | | Thus, when an auto part of a Dodge model reaches |
| 10 percent profit share from the company in exchange | | | | its maximum lifespan, it is definitely an investment to |
| for the application of all Dodge parts in the Ford car | | | | replace it with another authentic Dodge part. As with |
| assembly. It was an alliance that lasted for twelve | | | | its history and reputation for value, it is without a doubt |
| years, until John and Horace Dodge felt the time to | | | | a valuable investment for the vehicle. Quality can |
| again embark on another adventure; that is to build and | | | | never be questioned from a Dodge brand, as even |
| design their very own automobiles. | | | | before Dodge even shot to fame as a brand for |
| The resulting Dodge Brothers Motor Vehicle company | | | | durable and powerful cars, it started first as a |
| was a very successful venture in terms of stamping | | | | producer of specially durable and powerful auto parts. |