| What would you say if I told you that you | | | | to four different markets. From there you can |
| could take one idea - your book - and turn it | | | | create editorials or articles based on |
| into a gold mine? Well, that's the principle | | | | chapters of the book. You can also start a |
| behind repurposing, or turning one idea into | | | | blog, eZine or website. |
| many. | | | | |
| | | | When people ask you questions about your |
| Repurposing is used a lot in the interior | | | | work, jot those questions down. Those can |
| design business. It's taking an item that may | | | | easily become entries on your blog or eZine |
| have one purpose and then finding multiple | | | | or the topic for future articles or even |
| uses for it, like taking a traditional glass | | | | another book. If your content is appropriate, |
| flower vase and using it as storage vessel | | | | you can develop workshops and seminars or a |
| for lemons and limes or other objects. A | | | | series of teleseminars. Then you can create |
| recent news story I saw told how one chronic | | | | workbooks, guides and 3-ring binders as |
| speeder found his 2000 Dodge Viper repurposed | | | | supplementary materials. You can even move |
| as a DARE vehicle for police to use in their | | | | into personal consulting and group coaching. |
| educational programs to keep kids off drugs. | | | | And the closer and more private access your |
| Repurposing is everywhere, and you can do it | | | | audience has to you, the more you must |
| too. | | | | charge. |
| | | | |
| Let's say you've written an instructional | | | | Repurposing can really have a domino effect. |
| book. You can repurpose that book in an | | | | The broader the consumption of your message, |
| unlimited number of ways, and each of those | | | | the more money you make. Broad consumption is |
| ways can appeal to a different market base. | | | | being read, being listened to, being |
| It's so much easier finding and appealing to | | | | downloaded, being printed and being in |
| a new market than it is writing a new book. | | | | demand. |
| And each new market brings new profits. | | | | |
| Repurposing is an ingenious way to sell more | | | | These are just some of the ways content can |
| books or information products faster, better | | | | be repurposed - there are many more. You can |
| and with less effort. | | | | create an empire starting with one book. Let |
| | | | your mind go crazy with all of the ideas out |
| From your hard cover book you can release a | | | | there and all of the possibilities, and get |
| soft cover book, an eBook and an audio CD of | | | | started now. |
| your book. With one idea you've just appealed | | | | |