| What would you say if I told you that | | | | an audio CD of your book. With one idea |
| you could take one idea - your book - | | | | you've just appealed to four different |
| and turn it into a gold mine? Well, | | | | markets. From there you can create |
| that's the principle behind repurposing, | | | | editorials or articles based on chapters |
| or turning one idea into many. | | | | of the book. You can also start a blog, |
| Repurposing is used a lot in the | | | | eZine or website. |
| interior design business. It's taking an | | | | When people ask you questions about your |
| item that may have one purpose and then | | | | work, jot those questions down. Those |
| finding multiple uses for it, like | | | | can easily become entries on your blog |
| taking a traditional glass flower vase | | | | or eZine or the topic for future |
| and using it as storage vessel for | | | | articles or even another book. If your |
| lemons and limes or other objects. A | | | | content is appropriate, you can develop |
| recent news story I saw told how one | | | | workshops and seminars or a series of |
| chronic speeder found his 2000 Dodge | | | | teleseminars. Then you can create |
| Viper repurposed as a DARE vehicle for | | | | workbooks, guides and 3-ring binders as |
| police to use in their educational | | | | supplementary materials. You can even |
| programs to keep kids off drugs. | | | | move into personal consulting and group |
| Repurposing is everywhere, and you can | | | | coaching. And the closer and more |
| do it too. | | | | private access your audience has to you, |
| Let's say you've written an | | | | the more you must charge. |
| instructional book. You can repurpose | | | | Repurposing can really have a domino |
| that book in an unlimited number of | | | | effect. The broader the consumption of |
| ways, and each of those ways can appeal | | | | your message, the more money you make. |
| to a different market base. It's so much | | | | Broad consumption is being read, being |
| easier finding and appealing to a new | | | | listened to, being downloaded, being |
| market than it is writing a new book. | | | | printed and being in demand. |
| And each new market brings new profits. | | | | These are just some of the ways content |
| Repurposing is an ingenious way to sell | | | | can be repurposed - there are many more. |
| more books or information products | | | | You can create an empire starting with |
| faster, better and with less effort. | | | | one book. Let your mind go crazy with |
| From your hard cover book you can | | | | all of the ideas out there and all of |
| release a soft cover book, an eBook and | | | | the possibilities, and get started now. |