| What would you say if I told you that you
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| | just appealed to four different markets.
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| could take one idea - your book - and
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| | From there you can create editorials or
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| turn it into a gold mine? Well, that's
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| | articles based on chapters of the book.
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| the principle behind repurposing, or
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| | You can also start a blog, eZine or
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| turning one idea into many.
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| | website.
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| Repurposing is used a lot in the interior
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| | When people ask you questions about your
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| design business. It's taking an item that
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| | work, jot those questions down. Those can
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| may have one purpose and then finding
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| | easily become entries on your blog or
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| multiple uses for it, like taking a
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| | eZine or the topic for future articles or
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| traditional glass flower vase and using
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| | even another book. If your content is
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| it as storage vessel for lemons and limes
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| | appropriate, you can develop workshops
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| or other objects. A recent news story I
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| | and seminars or a series of teleseminars.
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| saw told how one chronic speeder found
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| | Then you can create workbooks, guides and
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| his 2000 Dodge Viper repurposed as a DARE
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| | 3-ring binders as supplementary
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| vehicle for police to use in their
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| | materials. You can even move into
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| educational programs to keep kids off
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| | personal consulting and group coaching.
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| drugs. Repurposing is everywhere, and you
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| | And the closer and more private access
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| can do it too.
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| | your audience has to you, the more you
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| Let's say you've written an instructional
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| | must charge.
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| book. You can repurpose that book in an
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| | Repurposing can really have a domino
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| unlimited number of ways, and each of
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| | effect. The broader the consumption of
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| those ways can appeal to a different
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| | your message, the more money you make.
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| market base. It's so much easier finding
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| | Broad consumption is being read, being
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| and appealing to a new market than it is
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| | listened to, being downloaded, being
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| writing a new book. And each new market
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| | printed and being in demand.
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| brings new profits. Repurposing is an
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| | These are just some of the ways content
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| ingenious way to sell more books or
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| | can be repurposed - there are many more.
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| information products faster, better and
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| | You can create an empire starting with
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| with less effort.
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| | one book. Let your mind go crazy with all
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| From your hard cover book you can release
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| | of the ideas out there and all of the
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| a soft cover book, an eBook and an audio
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| | possibilities, and get started now.
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| CD of your book. With one idea you've
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|
