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Article #1: Dodge overview

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In 1901, John Francis Dodge and Horace series available as 4x2, 6x4, 8x2 and 8x4
Elgin Dodge moved their Dodge Brothers rigids and 4x2 semi-trailer tractors. All
Bicycle & Machine Factory to Detroit, of them were also sold in some export
Michigan. Their bearings and other parts markets badged either as Fargo or De Soto
were in demand with the early automobile Following Chrysler Europe's collapse in
industry, and they helped design motor 1977, and the sale of their assets to
parts for early Oldsmobiles. Peugeot, the Dodge British and Spanish
In 1902, the Dodge Brothers were factories were quickly passed on to
approached by Henry Ford, who was looking Renault Véhicules Industriels, who
for help in financing his own automobile gradually re-branded to Renault the range
company. Dodge Brothers helped finance of vans and trucks through the 1980s,
the start of the Ford Motor Company as eventually dropping the products
well as manufacturing parts for early altogether and using the plants to
Fords, to Ford's and the Dodge Brothers' produce engines in the UK and some real
mutual financial benefit. Renault truck models in Spain. Dodge
In 1914, the Dodge Brothers started their would not return to the UK until the
own auto company, which they named the introduction of the Dodge Neon SRT-4,
Dodge Brothers Motor Vehicle Company, branded as a Chrysler Neon, in the mid
choosing 50 dealers initially from 2000s.
hundreds of applications, some of which Dodge is now part of DaimlerChrysler AG,
remain successful today. In a boost to based in Stuttgart. As of 2005, the Dodge
their fortunes, the Dodge brothers brand has become known primarily for its
brought a successful lawsuit against Ford trucks, which account for 78% of the
in 1917. In the same year, Dodge Brothers division's sales. Dodge is attempting to
began building motor trucks as well, at change this with the introduction of the
first for use by the United States Army new Dodge Charger and the forthcoming
during World War I, then commercially Dodge Challenger.
after the war's end. The Dodge marque was reintroduced to
In 1925, the Dodge Brothers Company was Europe in 2006. Currently, the Dodge
purchased by Dillon, Read & Company for Viper SRT-10 (sold as the Dodge SRT-10 in
US$148 million, said to be the largest the UK), Dodge Ram, and the Dodge Caliber
cash transaction in history up to that are the only Dodge-branded vehicles in
time. Dillon Read in turn sold Dodge to that market. The Dodge Nitro and the
the Chrysler Corporation on July 31, Dodge Avenger will be released in
1928. mid-2007.
Following Chrysler's takeover of the Dodge recently re-entered the Australian
British Rootes Group, Simca of France and market in 2006 after a 30 year absence.
Barreiros of Spain, and the resultant Dodge Australia plans to release a new
establishment of Chrysler Europe in the model every six months for the next three
late 1960s, the Dodge brand was used on years, amid plans to re-ignite the
light commercial vehicles, most of which brand's interest down under. The first of
were previously branded Commer or Karrier such models is the Dodge Caliber, which
(Rootes subsidiaries), on pick-up and van was well received at the recent 2006
versions of the Simca 1100, and on heavy Melbourne Motor Show.
trucks built in Spain. The most common of Dodge vehicles are now available in many
these was the Dodge 50 series, widely countries throughout the world. In 2006,
used by utility companies and the Dodge sold more than 1.3 million vehicles
military, but rarely seen outside the UK. in the global market.
and the Spanish-built top-weight 300






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