Marketing Your Book by Repurposing: The What, Why & How of Turning Your Book into a Gold Mine

What would you say if I told you that you could takemarkets. From there you can create editorials or
one idea--your book--and turn it into a gold mine? Well,articles based on chapters of the book. You can also
that's the principle behind repurposing, or turning onestart a blog, eZine or website.
idea into many.When people ask you questions about your work, jot
Repurposing is used a lot in the interior design business.those questions down. Those can easily become
It's taking an item that may have one purpose andentries on your blog or eZine or the topic for future
then finding multiple uses for it, like taking a traditionalarticles or even another book. If your content is
glass flower vase and using it as storage vessel forappropriate, you can develop workshops and seminars
lemons and limes or other objects. A recent newsor a series of teleseminars. Then you can create
story I saw told how one chronic speeder found hisworkbooks, guides and 3-ring binders as
2000 Dodge Viper repurposed as a DARE vehicle forsupplementary materials. You can even move into
police to use in their educational programs to keep kidspersonal consulting and group coaching. And the closer
off drugs. Repurposing is everywhere, and you can doand more private access your audience has to you,
it too.the more you must charge.
Let's say you've written an instructional book. You canRepurposing can really have a domino effect. The
repurpose that book in an unlimited number of ways,broader the consumption of your message, the more
and each of those ways can appeal to a differentmoney you make. Broad consumption is being read,
market base. It's so much easier finding and appealingbeing listened to, being downloaded, being printed and
to a new market than it is writing a new book. Andbeing in demand.
each new market brings new profits. Repurposing isThese are just some of the ways content can be
an ingenious way to sell more books or informationrepurposed--there are many more. You can create an
products faster, better and with less effort.empire starting with one book. Let your mind go crazy
From your hard cover book you can release a softwith all of the ideas out there and all of the possibilities,
cover book, an eBook and an audio CD of your book.and get started now.
With one idea you've just appealed to four different