| What would you say if I told you that you could take | | | | markets. From there you can create editorials or |
| one idea--your book--and turn it into a gold mine? Well, | | | | articles based on chapters of the book. You can also |
| that's the principle behind repurposing, or turning one | | | | start a blog, eZine or website. |
| idea into many. | | | | When people ask you questions about your work, jot |
| Repurposing is used a lot in the interior design business. | | | | those questions down. Those can easily become |
| It's taking an item that may have one purpose and | | | | entries on your blog or eZine or the topic for future |
| then finding multiple uses for it, like taking a traditional | | | | articles or even another book. If your content is |
| glass flower vase and using it as storage vessel for | | | | appropriate, you can develop workshops and seminars |
| lemons and limes or other objects. A recent news | | | | or a series of teleseminars. Then you can create |
| story I saw told how one chronic speeder found his | | | | workbooks, guides and 3-ring binders as |
| 2000 Dodge Viper repurposed as a DARE vehicle for | | | | supplementary materials. You can even move into |
| police to use in their educational programs to keep kids | | | | personal consulting and group coaching. And the closer |
| off drugs. Repurposing is everywhere, and you can do | | | | and more private access your audience has to you, |
| it too. | | | | the more you must charge. |
| Let's say you've written an instructional book. You can | | | | Repurposing can really have a domino effect. The |
| repurpose that book in an unlimited number of ways, | | | | broader the consumption of your message, the more |
| and each of those ways can appeal to a different | | | | money you make. Broad consumption is being read, |
| market base. It's so much easier finding and appealing | | | | being listened to, being downloaded, being printed and |
| to a new market than it is writing a new book. And | | | | being in demand. |
| each new market brings new profits. Repurposing is | | | | These are just some of the ways content can be |
| an ingenious way to sell more books or information | | | | repurposed--there are many more. You can create an |
| products faster, better and with less effort. | | | | empire starting with one book. Let your mind go crazy |
| From your hard cover book you can release a soft | | | | with all of the ideas out there and all of the possibilities, |
| cover book, an eBook and an audio CD of your book. | | | | and get started now. |
| With one idea you've just appealed to four different | | | | |