Discover the power of American Viper cars
 

Welcome to our Viper Archive. Have fun browsing!

 

Article #93: General Motors & Ford-It's the cars "Stupid" part II

(Browse for more articles)

 
We've already stated our belief that that share, and we see continued declining
2007 will see Americans buying several market share. The Chairman has verbalized
hundred thousand less cars than they will nothing that deals with the issue of
purchase in 2006. We are looking for 16.8 quality, and upgrading the consumer's
million vehicle sales this year. Let's consciousness to consider GM cars when it
get into the numbers, and see what the comes to quality. Even Mercedes marvels
implications are. When you, or I buy a at Japan's ability to produce the quality
car for our personal use, we pay on they do for the dollar it costs. Mercedes
average about $25,000 per car. The car doesn't understand how Japan does it at
rental companies in the United States their price points.
purchase more cars than any other group. We took a close look at Ford (where
They buy American cars, and pay an "Quality is number 1", and "Ford has a
average of $15,000 per car. We don't see better idea"), and found their
any big profits from this market segment. restructuring plan isn't substantial
Let's look at the dealerships, and sort enough to get the job done. They call it
out how the Japanese do against the the "Way Forward Plan". We call it the
Americans. A Chrysler dealer last year on "Lost in the Wind" plan. They are taking
average sold about 225 cars. If you were total charges of $3.4 billion in 06. They
a Ford dealer, you averaged almost 700 expect to be profitable in 08, why, we
cars per dealer. GM's Chevrolet ask? What's going to change between now
dealerships came in under 650 cars per and 08? They believe they can save almost
dealer. Would you be surprised to learn $6 billion in costs. We don't see it, and
that Toyota sold more than 1600 cars per if they were able to do it, don't you
dealership last year? think Japan would jump on the bandwagon
Now you know why American car dealers are and do whatever they have to do to drag
complaining and going out of business. In their already low costs lower.
the last year GM lost 200 plus dealers Did you know that when GM, or Ford
while Ford lost 40, and Chrysler lost produce an interesting car, Japan buys
more than 110. This is happening on our the car immediately, rips it apart, part
home turf, folks. This is not the by part in Japan, and than takes any
Japanese and the Americans slugging it interesting technology and applies it to
out on European soil for control of their cars almost immediately. Japan can
European markets. This is the American put out a car in one-third the time it
consumer choosing to buy Japanese over takes GM, or Ford to design a car by
American made products on American soil. committee. South Korea can go from design
People are voting with their feet. to showroom in even a shorter time span.
Here's the next big question. If American Ford's restructuring efforts in our
car dealers are closing their doors at opinion are clearly overstating the
this rate, what kind of shape can the bottom-line results. We see a headwind
rest of them be in? Can the owners be coming, where Ford thinks it's got a
putting big bucks into their dealerships tailwind at its back. It's going to get
while their friend's dealerships are tougher for Ford, and this is being
folding up? We think not. Will the overlooked because GM and its troubles
friendly banker be willing to finance are getting the headlines. With the
their car inventories when the bank sees employees departing from both companies
other domestic dealers closing their how do you think the guy down on the
doors? We don't see it. This means that assembly line is feeling? Do you think
American car dealers can only finance he's a loyal, lets get it done type of
through the car manufacturer's financing individual? Do you think he's wondering
arm, and that's not good when the dealer if he's going to be there 2 or 3 years
has only one choice. We estimate that down the road? Will his pension benefits
half of Ford's dealers are not making a be safe? Will he ever get a pension? Will
penny. We think for General Motors, it he even have a future at either of these
could be as high as 25% are unprofitable. two companies that were once the
What's the customer experience going to unquestioned leaders of American
be like in a dealer that's losing money managerial know how?
on every car he sells? Is anybody Henry Ford wrote the book on
listening in Detroit? manufacturing, and GM's Alfred P. Sloan
Every time GM loses a point of market wrote the book on building a company that
share, they have to implement plans to is still studied at Harvard Business
dismiss 20,000 people from their jobs. We School, and MIT today. Somehow in the
see the necessity for GM to cut another last 3 decades, the bean counters in
60,000 jobs that they haven't announced Detroit forgot how to make cars. They
to establish break-even 12 to 18 months literally forgot what business they were
from today. With all the talk about GM in in. They instead thought only about the
the news in the last 60 days, has anybody money. Labor became a cog in the wheel,
at GM or Ford uttered a word about their not an integral meaningful partner in the
real problem, QUALITY? The American process. To turn this American industry
consumer does not want to buy American around will involve a different level of
made cars in any quantity that would intelligence than the intelligence (used
allow Detroit to make money. advisedly) that got them into trouble in
We believe that GM will be unprofitable the first place. Einstein was right.
until 2008 at a minimum, and 08 can only Goodbye and good luck
be profitable if they maintain market Richard C.






1- A- B- C- 2- 3- 4- 5- 6- 7- 8- 9- 10- 11- 12- 13- 14- 15- 16- 17- 18- 19- 20- 21- 22- 23- 24- 25- 26- 27- 28- 29- 30- 31- 32- 33- 34- 35- 36- 37- 38- 39- 40- 41- 42- 43- 44- 45- 46- 47- 48- 49-