| During the 2007 North American | | | | The new 2008 Dodge Viper SRT10 have more |
| International Auto Show, Dodge, maker of | | | | of what performance aficionados crave: |
| quality Dodge parts once again shocked | | | | kick-in-the-pants, |
| the world with its new 600 horsepower | | | | throw-back-in-the-seat power, combined |
| Viper. The beast of a car attracted all | | | | with benchmark braking, world-class ride |
| the press people present at the show--it | | | | and handling, a race-inspired interior |
| was like a flame attracting so many | | | | and bold exterior styling. |
| moths. The Dodge Viper SRT-10 concepts | | | | Mopar |
| look was courtesy of Chrysler Groups | | | | Mopar is an acronym used in place for |
| aftermarket performance division Mopar. | | | | Motor Parts. It is an automobile parts |
| The impressive 600-horsepower figure | | | | and service arm of the DaimlerChrysler |
| that the new Viper has is made possible | | | | American brands formerly owned by the |
| through addition of extra 90 horses over | | | | Chrysler Corporation. Mopar was first |
| the old model. Vipers engine is a | | | | used by Chrysler in the 1920s and from |
| monstrous 8.4-liter V10 from where Mopar | | | | then has been continuously used. |
| tapped an additional 75 horses made | | | | But as time passed by the term Mopar was |
| possible through better cooling -- | | | | given a broader usage among car |
| giving the all-new Viper a monstrous 675 | | | | enthusiasts and was used for any |
| horsepower. | | | | Chrysler-owned brand namely Dodge, |
| With 600 horsepower 90 more than before | | | | Chrysler, Plymouth, or DeSoto and later |
| - and 0-to-60 performance in less than | | | | was also used for AMC and Jeep vehicle. |
| four seconds, the 2008 Dodge Viper SRT10 | | | | The reason for this is that the Chrysler |
| sets a new benchmark for the ultimate | | | | name refers to both the parent company |
| American sports car, that is according | | | | and to one its brands. Say for instance |
| to Kipp Owen, Director-Street and Racing | | | | if one wanted to refer explicitly to the |
| Technology (SRT) Engineering Chrysler | | | | parent company, another word was needed |
| Group. | | | | which is Mopar. |
| To further complete the power of the | | | | Chrysler Corporation is not the only one |
| beast, Mopar fitted an adjustable | | | | engaging in the naming game. Ford Motor |
| suspension and blacked-out 19 | | | | Company is also in a similar situation. |
| lightweight alloy wheels with | | | | Ford enthusiasts often use the |
| accompanying Michelin rubber. The Mopar | | | | abbreviation FoMoCo to refer to the |
| Viper was also displayed in a stunning | | | | generic Ford-brand parts. General Motors |
| anthracite-gray paint job with an offset | | | | enthusiasts on the other hand do not |
| neon-red stripe running up the front, | | | | have to deal with such confusion since |
| over the roof extending on to the giant | | | | an unadorned GM always means the |
| rear wing. | | | | corporate parent. |