Dodge overview

In 1901, John Francis Dodge and Horace Elgin DodgeUK. and the Spanish-built top-weight 300 series
moved their Dodge Brothers Bicycle & Machineavailable as 4x2, 6x4, 8x2 and 8x4 rigids and 4x2
Factory to Detroit, Michigan. Their bearings and othersemi-trailer tractors. All of them were also sold in some
parts were in demand with the early automobileexport markets badged either as Fargo or De Soto
industry, and they helped design motor parts for earlyFollowing Chrysler Europe's collapse in 1977, and the
Oldsmobiles.sale of their assets to Peugeot, the Dodge British and
In 1902, the Dodge Brothers were approached bySpanish factories were quickly passed on to Renault
Henry Ford, who was looking for help in financing hisVéhicules Industriels, who gradually re-branded to
own automobile company. Dodge Brothers helpedRenault the range of vans and trucks through the
finance the start of the Ford Motor Company as well1980s, eventually dropping the products altogether and
as manufacturing parts for early Fords, to Ford's andusing the plants to produce engines in the UK and
the Dodge Brothers' mutual financial benefit.some real Renault truck models in Spain. Dodge would
In 1914, the Dodge Brothers started their own autonot return to the UK until the introduction of the Dodge
company, which they named the Dodge BrothersNeon SRT-4, branded as a Chrysler Neon, in the mid
Motor Vehicle Company, choosing 50 dealers initially2000s.
from hundreds of applications, some of which remainDodge is now part of DaimlerChrysler AG, based in
successful today. In a boost to their fortunes, theStuttgart. As of 2005, the Dodge brand has become
Dodge brothers brought a successful lawsuit againstknown primarily for its trucks, which account for 78%
Ford in 1917. In the same year, Dodge Brothers beganof the division's sales. Dodge is attempting to change
building motor trucks as well, at first for use by thethis with the introduction of the new Dodge Charger
United States Army during World War I, thenand the forthcoming Dodge Challenger.
commercially after the war's end.The Dodge marque was reintroduced to Europe in
In 1925, the Dodge Brothers Company was purchased2006. Currently, the Dodge Viper SRT-10 (sold as the
by Dillon, Read & Company for US$148 million, said toDodge SRT-10 in the UK), Dodge Ram, and the Dodge
be the largest cash transaction in history up to thatCaliber are the only Dodge-branded vehicles in that
time. Dillon Read in turn sold Dodge to the Chryslermarket. The Dodge Nitro and the Dodge Avenger will
Corporation on July 31, 1928.be released in mid-2007.
Following Chrysler's takeover of the British RootesDodge recently re-entered the Australian market in
Group, Simca of France and Barreiros of Spain, and2006 after a 30 year absence. Dodge Australia plans
the resultant establishment of Chrysler Europe in theto release a new model every six months for the next
late 1960s, the Dodge brand was used on lightthree years, amid plans to re-ignite the brand's interest
commercial vehicles, most of which were previouslydown under. The first of such models is the Dodge
branded Commer or Karrier (Rootes subsidiaries), onCaliber, which was well received at the recent 2006
pick-up and van versions of the Simca 1100, and onMelbourne Motor Show.
heavy trucks built in Spain. The most common ofDodge vehicles are now available in many countries
these was the Dodge 50 series, widely used by utilitythroughout the world. In 2006, Dodge sold more than
companies and the military, but rarely seen outside the1.3 million vehicles in the global market.