Discover the power of American Viper cars


Dodge overview

In 1901, John Francis Dodge and Horace Elginas 4x2, 6x4, 8x2 and 8x4 rigids and 4x2
Dodge moved their Dodge Brothers Bicycle &semi-trailer tractors. All of them were also
Machine Factory to Detroit, Michigan. Theirsold in some export markets badged either as
bearings and other parts were in demand withFargo  or  De  Soto
the early automobile industry, and they
helped design motor parts for earlyFollowing Chrysler Europe's collapse in 1977,
Oldsmobiles.and the sale of their assets to Peugeot, the
Dodge British and Spanish factories were
In 1902, the Dodge Brothers were approachedquickly passed on to Renault Véhicules
by Henry Ford, who was looking for help inIndustriels, who gradually re-branded to
financing his own automobile company. DodgeRenault the range of vans and trucks through
Brothers helped finance the start of the Fordthe 1980s, eventually dropping the products
Motor Company as well as manufacturing partsaltogether and using the plants to produce
for early Fords, to Ford's and the Dodgeengines in the UK and some real Renault truck
Brothers'  mutual  financial  benefit.models in Spain. Dodge would not return to
the UK until the introduction of the Dodge
In 1914, the Dodge Brothers started their ownNeon SRT-4, branded as a Chrysler Neon, in
auto company, which they named the Dodgethe  mid  2000s.
Brothers Motor Vehicle Company, choosing 50
dealers initially from hundreds ofDodge is now part of DaimlerChrysler AG,
applications, some of which remain successfulbased in Stuttgart. As of 2005, the Dodge
today. In a boost to their fortunes, thebrand has become known primarily for its
Dodge brothers brought a successful lawsuittrucks, which account for 78% of the
against Ford in 1917. In the same year, Dodgedivision's sales. Dodge is attempting to
Brothers began building motor trucks as well,change this with the introduction of the new
at first for use by the United States ArmyDodge Charger and the forthcoming Dodge
during World War I, then commercially afterChallenger.
the  war's  end.
The Dodge marque was reintroduced to Europe
In 1925, the Dodge Brothers Company wasin 2006. Currently, the Dodge Viper SRT-10
purchased by Dillon, Read & Company for(sold as the Dodge SRT-10 in the UK), Dodge
US$148 million, said to be the largest cashRam, and the Dodge Caliber are the only
transaction in history up to that time.Dodge-branded vehicles in that market. The
Dillon Read in turn sold Dodge to theDodge Nitro and the Dodge Avenger will be
Chrysler  Corporation  on  July  31,  1928.released  in  mid-2007.
Following Chrysler's takeover of the BritishDodge recently re-entered the Australian
Rootes Group, Simca of France and Barreirosmarket in 2006 after a 30 year absence. Dodge
of Spain, and the resultant establishment ofAustralia plans to release a new model every
Chrysler Europe in the late 1960s, the Dodgesix months for the next three years, amid
brand was used on light commercial vehicles,plans to re-ignite the brand's interest down
most of which were previously branded Commerunder. The first of such models is the Dodge
or Karrier (Rootes subsidiaries), on pick-upCaliber, which was well received at the
and van versions of the Simca 1100, and onrecent  2006  Melbourne  Motor  Show.
heavy trucks built in Spain. The most common
of these was the Dodge 50 series, widely usedDodge vehicles are now available in many
by utility companies and the military, butcountries throughout the world. In 2006,
rarely seen outside the UK. and theDodge sold more than 1.3 million vehicles in
Spanish-built top-weight 300 series availablethe global market.



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