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Article #88: Detroit Iron as Rolling Art

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Some of the Detroit Iron manufactured sixties, FM radio appeared, and at first
after WWII until about 1980 can be offered ad and DJ free programming. That
considered Rolling Art. Several Companies of course didn't last long once the
like Packard, Hudson and Studebaker bandwidth became entrenched. By the
ceased building cars for one reason or seventies there were 8 track tape players
another during the early part of this which in fairly short order gave way to
span, but they and the traditional big 3, cassettes. 1959 marked the pinnacle of
Ford, GM and Chrysler did turn out some the auto as jet sporting gigantic rear
masterpieces. As a kid just old enough to fins, the ultimate appearing on the 1959
think about getting a drivers license, I Cadillac with the 1959-60 Chrysler and
would sit in my tree house and fantasize DeSoto not far behind. In another year
about the latest crop of finned behemoths the DeSoto would disappear from showrooms
pictured in the car magazines of the and go the way of the Packard, Hudson and
time. After careful consideration I would Nash. A sobriety of sorts gripped
rank them according to style and features automakers after the fin and chrome
that I could really relate to and desired extravaganza passed. Some really classy
to possess. Always decisions. Should I designs were introduced in the early
have twin rear antennas and dual sixties like the 1960 Pontiac, 1961
spotlights or would one of each do. Wire Buick, 1962 Cadillac and classic 1964
wheels were really neat as were the two Ford. Chrysler Corporation would, from
and three tone paint jobs. I ended up time to time, introduce industry leading
choosing the most streamlined and elegant stratagems. Their Hemi (hemispherical
looking as my favorites always deferring head) Motor during the fifties was pure
to clean rather than clutter. I wasn't muscle and reliability as was their
one for fuzzy dice hanging from the rear Torqueflight transmission. They
view mirror, instead preferring power introduced the 'Forward Look' in the
windows and air conditioning. Of course I later fifties which lead styling trends
always opted for the biggest V8 option for awhile. Then again in 1965 they
and always dual exhaust both for easy offered some really sturdy and classy
engine breathing and the sound. The late cars that towards the end of that decade
1940's and early 50s saw the transition lead to the innovative fuselage cars.
from stodgy, subdued and functional to a These were large sleek machines with an
more sleek and powerful motif which, year air frame sculptured look that I found
after year during the 1950's, became a quite attractive. Unfortunately Chrysler
size, power and chrome enhancement race. quality control started slipping badly
While some models went overboard with during this period and didn't recover for
various excesses making their designs many years. By the late seventies things
overburdened or clumsy, others managed to started going downhill in Detroit.
integrate fins, masses of chrome and Automakers, paying little attention to
color schemes that were a delight. All quality control and mechanical
the manufacturers had their winners and efficiencies found themselves mandated by
losers but American cars of the period legislation to clean up their act,
were all individually identifiable and literally. As a result, all manner of
definitely distinct and could roll down a schemes were employed to reduce engine
super highway without a care. The emissions, most, in the early days, a
straight 6 and 8 motors of earlier maze of vacuum lines and fuel injection
periods soon gave way in the more deluxe designs that were cumbersome and mostly
models to V8's, which couldn't pull ill conceived, leading to a myriad of
stumps like the old high torque low rpm problems and customer dissatisfaction. It
straight eights, but could more lithely wasn't long thereafter that the Japanese
move a couple of tons of iron, glass and stepped in to fill the void and things
plastic down the road. By the mid 1950's have never returned to the days of
all American cars had settled on 12 volt American auto manufacturing preeminence.
electrical systems, 14 or 15 inch wheels, Granted American cars eventually improved
wrap around windshields, and with the V8 dramatically but market share by then was
motor now the entrenched favorite. It was fragmented. I personally lost interest in
a time in American history when each new Detroit around the mid eighties although
car year was greeted with excitement and some really nice cars have been produced
anticipation as each model sought to since. Now, I am afraid, because of the
capture the limelight with its own fickle nature of Americans, demanding
distinct identity. Priorities were simple SUV's and consuming a hugely
if not naive. Dazzle the customer with disproportional amount of the worlds
great expanses of sheet metal and chrome, resources, the twin failings of
brilliant colors and lots of buttons to overindulgence and lack of foresight in
push. Although mundane items like seat the face of world realignment, has pushed
belts were introduced as selling features MoTown automakers to the brink of
from time to time, the consumer wanted insolvency. The 1950s through the
none of that as it didn't add any value seventies saw the apex and beginning of
as a status symbol. Slowly technological decline of the American auto as a
improvements did advance along with distinct form of rolling art. A
convenience and power options. Radial combination of art deco and modern gave
tires were a big plus adding smoothness, way to downsizing and competition from
safety and longevity replacing thumping, abroad. Complacent management also failed
rapid tread wear and numerous flats. Disc to embrace, in a timely fashion, new
brakes were a definite safety advantage concepts of quality control, preferring
replacing the inferior drum and shoe to market their vehicles through planned
method that could fade in emergency obsolescence. No doubt, some of the
situations. Automatic transmissions greatest American masterpieces in rolling
became the option of choice and then art were created during the 1920s and
ultimately became standard equipment. And 30s, however, the height of Auto
of course, radios evolved. In the mid Americana, where form and function took
fifties, signal seek or 'wonderbar' AM on whole new dimensions of vim and verve,
radios were introduced, followed soon the 1950s, seems to have marked the peak
thereafter by the transistor models which of empire as well as one of its most
allowed for 'instant on' instead of distinctive products.
waiting for the tubes to warm up. In the






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