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Bmw Thailand to Expand Bmw Premium Selection Programme

The subsidiary of BMW the producer oftechnicians. Similarly, the histories of
high quality BMW 530 parts in Thailandall cars submitted are to be
is hoping to expand its BMW Premiummeticulously inspected and recorded.
Selection which is an approved used carCars that are to be accepted on the
programme intended to cover all BMWprogramme must be less than seven years
authorized dealers nationwide by 2009.old or with mileage less than 100,000km.
The said programme is expected toThere will also be other premium
increase sales of new cars and at theservices offered such as a comprehensive
same time improve the brand's image.24-moth or 40,000-km warranty regardless
Krisda Utamote, the General Manager forof which comes first, 24-hour roadside
Sales and in charge of the programmeassistance, test driving and individual
said that the BMW Premium Selection isfinancing.
being offered at all certifiedAs part of BMW's customer service, all
dealerships in Bangkok however not inof its BPS cars are updated regularly
the province where there is a small usedwhich customers can view at the used-car
car market.section at bmw.co.th. Mr. Utamote said
The BMW Premium Selection programme isthe main objective of the company is to
very important since it boost the resaleprovide customers with quality, service,
prices of BMW cars and lowers down theand reassurance that would justify their
leasing rate for new cars. And to coverdecision to buy the used cars from BMW
more areas, BMW Thailand plans ofdealers. It was in the year 2004 when
launching the said programme at one orBMW Thailand has first launched the BMW
two of their dealers in the provincesPremium Selection programme and since
next year but they have not decided yetthen it has been able to increase sales
which dealers to choose.of BPS cars by 15 to 16 percent
Still in connection with BMW's expansionannually.
in Thailand, new authorized dealers wereFor this year, BMW Thailand aims to sell
open in major cities including Chiangaround 1,900 cars which is below the
Mai, Nakhon Ratchasima, Phitsanulok,2,800 units previously achieved on the
Khon Kaen, Hat Yai, Phuket, and Chonsame period last year. The low
Buri.projection for this year is attributed
BPS is a global brand which guaranteesto the poor economy. However, next year
the automaker's standards in thethe company is expecting to increase its
used-car sector. The vehicles that areBPS car sales by 17 percent of new BMW
qualified to join this programme have tocar sales by increasing the volume of
undergo a 72-technical point inspectionBMW's 3, 5 and 7 Series.
that would be conducted by BMW-trained



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