| The subsidiary of BMW the producer of high quality | | | | the histories of all cars submitted are to be |
| BMW 530 parts in Thailand is hoping to expand its | | | | meticulously inspected and recorded. Cars that are to |
| BMW Premium Selection which is an approved used | | | | be accepted on the programme must be less than |
| car programme intended to cover all BMW authorized | | | | seven years old or with mileage less than 100,000km. |
| dealers nationwide by 2009. The said programme is | | | | There will also be other premium services offered |
| expected to increase sales of new cars and at the | | | | such as a comprehensive 24-moth or 40,000-km |
| same time improve the brand's image. | | | | warranty regardless of which comes first, 24-hour |
| Krisda Utamote, the General Manager for Sales and in | | | | roadside assistance, test driving and individual financing. |
| charge of the programme said that the BMW | | | | As part of BMW's customer service, all of its BPS |
| Premium Selection is being offered at all certified | | | | cars are updated regularly which customers can view |
| dealerships in Bangkok however not in the province | | | | at the used-car section at bmw.co.th. Mr. Utamote said |
| where there is a small used car market. | | | | the main objective of the company is to provide |
| The BMW Premium Selection programme is very | | | | customers with quality, service, and reassurance that |
| important since it boost the resale prices of BMW cars | | | | would justify their decision to buy the used cars from |
| and lowers down the leasing rate for new cars. And | | | | BMW dealers. It was in the year 2004 when BMW |
| to cover more areas, BMW Thailand plans of launching | | | | Thailand has first launched the BMW Premium |
| the said programme at one or two of their dealers in | | | | Selection programme and since then it has been able |
| the provinces next year but they have not decided yet | | | | to increase sales of BPS cars by 15 to 16 percent |
| which dealers to choose. | | | | annually. |
| Still in connection with BMW's expansion in Thailand, | | | | For this year, BMW Thailand aims to sell around 1,900 |
| new authorized dealers were open in major cities | | | | cars which is below the 2,800 units previously |
| including Chiang Mai, Nakhon Ratchasima, Phitsanulok, | | | | achieved on the same period last year. The low |
| Khon Kaen, Hat Yai, Phuket, and Chon Buri. | | | | projection for this year is attributed to the poor |
| BPS is a global brand which guarantees the | | | | economy. However, next year the company is |
| automaker's standards in the used-car sector. The | | | | expecting to increase its BPS car sales by 17 percent |
| vehicles that are qualified to join this programme have | | | | of new BMW car sales by increasing the volume of |
| to undergo a 72-technical point inspection that would | | | | BMW's 3, 5 and 7 Series. |
| be conducted by BMW-trained technicians. Similarly, | | | | |