| The subsidiary of BMW the producer of high | | | | BMW-trained technicians. Similarly, the |
| quality BMW 530 parts in Thailand is hoping | | | | histories of all cars submitted are to be |
| to expand its BMW Premium Selection which is | | | | meticulously inspected and recorded. Cars |
| an approved used car programme intended to | | | | that are to be accepted on the programme must |
| cover all BMW authorized dealers nationwide | | | | be less than seven years old or with mileage |
| by 2009. The said programme is expected to | | | | less than 100,000km. |
| increase sales of new cars and at the same | | | | |
| time improve the brand's image. | | | | There will also be other premium services |
| | | | offered such as a comprehensive 24-moth or |
| Krisda Utamote, the General Manager for Sales | | | | 40,000-km warranty regardless of which comes |
| and in charge of the programme said that the | | | | first, 24-hour roadside assistance, test |
| BMW Premium Selection is being offered at all | | | | driving and individual financing. |
| certified dealerships in Bangkok however not | | | | |
| in the province where there is a small used | | | | As part of BMW's customer service, all of its |
| car market. | | | | BPS cars are updated regularly which |
| | | | customers can view at the used-car section at |
| The BMW Premium Selection programme is very | | | | bmw.co.th. Mr. Utamote said the main |
| important since it boost the resale prices of | | | | objective of the company is to provide |
| BMW cars and lowers down the leasing rate for | | | | customers with quality, service, and |
| new cars. And to cover more areas, BMW | | | | reassurance that would justify their decision |
| Thailand plans of launching the said | | | | to buy the used cars from BMW dealers. It |
| programme at one or two of their dealers in | | | | was in the year 2004 when BMW Thailand has |
| the provinces next year but they have not | | | | first launched the BMW Premium Selection |
| decided yet which dealers to choose. | | | | programme and since then it has been able to |
| | | | increase sales of BPS cars by 15 to 16 |
| Still in connection with BMW's expansion in | | | | percent annually. |
| Thailand, new authorized dealers were open in | | | | |
| major cities including Chiang Mai, Nakhon | | | | For this year, BMW Thailand aims to sell |
| Ratchasima, Phitsanulok, Khon Kaen, Hat Yai, | | | | around 1,900 cars which is below the 2,800 |
| Phuket, and Chon Buri. | | | | units previously achieved on the same period |
| | | | last year. The low projection for this year |
| BPS is a global brand which guarantees the | | | | is attributed to the poor economy. However, |
| automaker's standards in the used-car sector. | | | | next year the company is expecting to |
| The vehicles that are qualified to join this | | | | increase its BPS car sales by 17 percent of |
| programme have to undergo a 72-technical | | | | new BMW car sales by increasing the volume of |
| point inspection that would be conducted by | | | | BMW's 3, 5 and 7 Series. |