| The subsidiary of BMW the producer of
| |
| | Similarly, the histories of all cars
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| high quality BMW 530 parts in Thailand is
| |
| | submitted are to be meticulously
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| hoping to expand its BMW Premium
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| | inspected and recorded. Cars that are to
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| Selection which is an approved used car
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| | be accepted on the programme must be less
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| programme intended to cover all BMW
| |
| | than seven years old or with mileage less
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| authorized dealers nationwide by 2009.
| |
| | than 100,000km.
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| The said programme is expected to
| |
| | There will also be other premium services
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| increase sales of new cars and at the
| |
| | offered such as a comprehensive 24-moth
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| same time improve the brand's image.
| |
| | or 40,000-km warranty regardless of which
|
| Krisda Utamote, the General Manager for
| |
| | comes first, 24-hour roadside assistance,
|
| Sales and in charge of the programme said
| |
| | test driving and individual financing.
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| that the BMW Premium Selection is being
| |
| | As part of BMW's customer service, all of
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| offered at all certified dealerships in
| |
| | its BPS cars are updated regularly which
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| Bangkok however not in the province where
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| | customers can view at the used-car
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| there is a small used car market.
| |
| | section at bmw.co.th. Mr. Utamote said
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| The BMW Premium Selection programme is
| |
| | the main objective of the company is to
|
| very important since it boost the resale
| |
| | provide customers with quality, service,
|
| prices of BMW cars and lowers down the
| |
| | and reassurance that would justify their
|
| leasing rate for new cars. And to cover
| |
| | decision to buy the used cars from BMW
|
| more areas, BMW Thailand plans of
| |
| | dealers. It was in the year 2004 when
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| launching the said programme at one or
| |
| | BMW Thailand has first launched the BMW
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| two of their dealers in the provinces
| |
| | Premium Selection programme and since
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| next year but they have not decided yet
| |
| | then it has been able to increase sales
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| which dealers to choose.
| |
| | of BPS cars by 15 to 16 percent annually.
|
| Still in connection with BMW's expansion
| |
| | For this year, BMW Thailand aims to sell
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| in Thailand, new authorized dealers were
| |
| | around 1,900 cars which is below the
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| open in major cities including Chiang
| |
| | 2,800 units previously achieved on the
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| Mai, Nakhon Ratchasima, Phitsanulok, Khon
| |
| | same period last year. The low projection
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| Kaen, Hat Yai, Phuket, and Chon Buri.
| |
| | for this year is attributed to the poor
|
| BPS is a global brand which guarantees
| |
| | economy. However, next year the company
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| the automaker's standards in the used-car
| |
| | is expecting to increase its BPS car
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| sector. The vehicles that are qualified
| |
| | sales by 17 percent of new BMW car sales
|
| to join this programme have to undergo a
| |
| | by increasing the volume of BMW's 3, 5
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| 72-technical point inspection that would
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| | and 7 Series.
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| be conducted by BMW-trained technicians.
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| |
|
