| The subsidiary of BMW the producer of | | | | technicians. Similarly, the histories of |
| high quality BMW 530 parts in Thailand | | | | all cars submitted are to be |
| is hoping to expand its BMW Premium | | | | meticulously inspected and recorded. |
| Selection which is an approved used car | | | | Cars that are to be accepted on the |
| programme intended to cover all BMW | | | | programme must be less than seven years |
| authorized dealers nationwide by 2009. | | | | old or with mileage less than 100,000km. |
| The said programme is expected to | | | | There will also be other premium |
| increase sales of new cars and at the | | | | services offered such as a comprehensive |
| same time improve the brand's image. | | | | 24-moth or 40,000-km warranty regardless |
| Krisda Utamote, the General Manager for | | | | of which comes first, 24-hour roadside |
| Sales and in charge of the programme | | | | assistance, test driving and individual |
| said that the BMW Premium Selection is | | | | financing. |
| being offered at all certified | | | | As part of BMW's customer service, all |
| dealerships in Bangkok however not in | | | | of its BPS cars are updated regularly |
| the province where there is a small used | | | | which customers can view at the used-car |
| car market. | | | | section at bmw.co.th. Mr. Utamote said |
| The BMW Premium Selection programme is | | | | the main objective of the company is to |
| very important since it boost the resale | | | | provide customers with quality, service, |
| prices of BMW cars and lowers down the | | | | and reassurance that would justify their |
| leasing rate for new cars. And to cover | | | | decision to buy the used cars from BMW |
| more areas, BMW Thailand plans of | | | | dealers. It was in the year 2004 when |
| launching the said programme at one or | | | | BMW Thailand has first launched the BMW |
| two of their dealers in the provinces | | | | Premium Selection programme and since |
| next year but they have not decided yet | | | | then it has been able to increase sales |
| which dealers to choose. | | | | of BPS cars by 15 to 16 percent |
| Still in connection with BMW's expansion | | | | annually. |
| in Thailand, new authorized dealers were | | | | For this year, BMW Thailand aims to sell |
| open in major cities including Chiang | | | | around 1,900 cars which is below the |
| Mai, Nakhon Ratchasima, Phitsanulok, | | | | 2,800 units previously achieved on the |
| Khon Kaen, Hat Yai, Phuket, and Chon | | | | same period last year. The low |
| Buri. | | | | projection for this year is attributed |
| BPS is a global brand which guarantees | | | | to the poor economy. However, next year |
| the automaker's standards in the | | | | the company is expecting to increase its |
| used-car sector. The vehicles that are | | | | BPS car sales by 17 percent of new BMW |
| qualified to join this programme have to | | | | car sales by increasing the volume of |
| undergo a 72-technical point inspection | | | | BMW's 3, 5 and 7 Series. |
| that would be conducted by BMW-trained | | | | |