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Bmw Thailand to Expand Bmw Premium Selection Programme

The subsidiary of BMW the producer of Similarly, the histories of all cars
high quality BMW 530 parts in Thailand is submitted are to be meticulously
hoping to expand its BMW Premium inspected and recorded. Cars that are to
Selection which is an approved used car be accepted on the programme must be less
programme intended to cover all BMW than seven years old or with mileage less
authorized dealers nationwide by 2009. than 100,000km.
The said programme is expected to There will also be other premium services
increase sales of new cars and at the offered such as a comprehensive 24-moth
same time improve the brand's image. or 40,000-km warranty regardless of which
Krisda Utamote, the General Manager for comes first, 24-hour roadside assistance,
Sales and in charge of the programme said test driving and individual financing.
that the BMW Premium Selection is being As part of BMW's customer service, all of
offered at all certified dealerships in its BPS cars are updated regularly which
Bangkok however not in the province where customers can view at the used-car
there is a small used car market. section at bmw.co.th. Mr. Utamote said
The BMW Premium Selection programme is the main objective of the company is to
very important since it boost the resale provide customers with quality, service,
prices of BMW cars and lowers down the and reassurance that would justify their
leasing rate for new cars. And to cover decision to buy the used cars from BMW
more areas, BMW Thailand plans of dealers. It was in the year 2004 when
launching the said programme at one or BMW Thailand has first launched the BMW
two of their dealers in the provinces Premium Selection programme and since
next year but they have not decided yet then it has been able to increase sales
which dealers to choose. of BPS cars by 15 to 16 percent annually.
Still in connection with BMW's expansion For this year, BMW Thailand aims to sell
in Thailand, new authorized dealers were around 1,900 cars which is below the
open in major cities including Chiang 2,800 units previously achieved on the
Mai, Nakhon Ratchasima, Phitsanulok, Khon same period last year. The low projection
Kaen, Hat Yai, Phuket, and Chon Buri. for this year is attributed to the poor
BPS is a global brand which guarantees economy. However, next year the company
the automaker's standards in the used-car is expecting to increase its BPS car
sector. The vehicles that are qualified sales by 17 percent of new BMW car sales
to join this programme have to undergo a by increasing the volume of BMW's 3, 5
72-technical point inspection that would and 7 Series.
be conducted by BMW-trained technicians.




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