Bmw Thailand to Expand Bmw Premium Selection Programme

The subsidiary of BMW the producer of high qualitythe histories of all cars submitted are to be
BMW 530 parts in Thailand is hoping to expand itsmeticulously inspected and recorded. Cars that are to
BMW Premium Selection which is an approved usedbe accepted on the programme must be less than
car programme intended to cover all BMW authorizedseven years old or with mileage less than 100,000km.
dealers nationwide by 2009. The said programme isThere will also be other premium services offered
expected to increase sales of new cars and at thesuch as a comprehensive 24-moth or 40,000-km
same time improve the brand's image.warranty regardless of which comes first, 24-hour
Krisda Utamote, the General Manager for Sales and inroadside assistance, test driving and individual financing.
charge of the programme said that the BMWAs part of BMW's customer service, all of its BPS
Premium Selection is being offered at all certifiedcars are updated regularly which customers can view
dealerships in Bangkok however not in the provinceat the used-car section at bmw.co.th. Mr. Utamote said
where there is a small used car market.the main objective of the company is to provide
The BMW Premium Selection programme is verycustomers with quality, service, and reassurance that
important since it boost the resale prices of BMW carswould justify their decision to buy the used cars from
and lowers down the leasing rate for new cars. AndBMW dealers. It was in the year 2004 when BMW
to cover more areas, BMW Thailand plans of launchingThailand has first launched the BMW Premium
the said programme at one or two of their dealers inSelection programme and since then it has been able
the provinces next year but they have not decided yetto increase sales of BPS cars by 15 to 16 percent
which dealers to choose.annually.
Still in connection with BMW's expansion in Thailand,For this year, BMW Thailand aims to sell around 1,900
new authorized dealers were open in major citiescars which is below the 2,800 units previously
including Chiang Mai, Nakhon Ratchasima, Phitsanulok,achieved on the same period last year. The low
Khon Kaen, Hat Yai, Phuket, and Chon Buri.projection for this year is attributed to the poor
BPS is a global brand which guarantees theeconomy. However, next year the company is
automaker's standards in the used-car sector. Theexpecting to increase its BPS car sales by 17 percent
vehicles that are qualified to join this programme haveof new BMW car sales by increasing the volume of
to undergo a 72-technical point inspection that wouldBMW's 3, 5 and 7 Series.
be conducted by BMW-trained technicians. Similarly,