| In the global automotive industry things
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| | point but failed as they became stale and
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| are really heating up as the traditional
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| | irrelevant amongst their respective
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| players fight for a top spot in the race
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| | competition. If Honda and Toyota can keep
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| for global dominance. General Motors
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| | the Accord and Camry nameplates going
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| Corp., which has been number one in terms
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| | after more than 2 decades, why has Ford
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| of global auto sales for over 75 years,
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| | had such a difficult time doing the
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| is fighting to keep that title in the
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| | same?The big news isn't just at the top
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| face of growing competition from Toyota.
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| | of the list. Riding high on a global
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| Last year Toyota was trailing General
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| | sales increase of over 11% in 2005,
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| Motors by only 261,805 units.Though it
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| | Hyundai Automotive Group is in high gear.
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| looks inevitable that Toyota will claim
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| | The Korean automotive giant has moved
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| top spot, increased sales in China (GM is
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| | into sixth spot behind DaimlerChrysler.
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| now #1 in China beating former top dog
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| | Since 1999, Hyundai has passed
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| Volkswagen) and surging sales in India
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| | established players such as Honda, Fiat,
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| have buoyed global sales for the General
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| | Nissan, and Renault. Hyundai doesn't plan
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| despite declining sales in North America.
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| | on getting too comfy in sixth spot as
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| General Motors boss Rick Wagoner
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| | they've set their sights on being in the
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| recently stated "If we can keep growing
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| | top five by the end of the decade.They've
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| where the opportunities are to grow,
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| | got their work cut out for them as fifth
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| someone's going to have to hustle pretty
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| | place DaimlerChrysler is currently
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| hard to catch up with us like that." That
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| | selling about 1 million more vehicles
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| said, according to the Wall Street
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| | annually. But I wouldn't bet against
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| Journal being #1 is no longer a top
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| | Hyundai. In the last 10 years they've
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| priority for Rick Wagoner and General
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| | beaten just about everyone's
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| Motors.Ford Motor Company, once #2
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| | expectations.Volkswagen is holding steady
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| globally, is in third place with sales at
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| | in fourth place with over 5.2 million
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| just over 6.2 million units. Strong sales
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| | vehicles sold in 2005. 2006 and 2007
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| in Europe have offset a seemingly endless
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| | should see modest increases with the
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| sales decline of blue oval vehicles in
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| | introduction of the next generation Golf
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| North America. Once best sellers like the
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| | (now known as the Rabbit) in North
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| Ford Focus and Ford Explorer now sit on
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| | America and new models such as the
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| dealer lots as more innovative and fresh
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| | Volkswagen Eos.Although nothing is for
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| competition lure away new buyers. Ford
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| | certain in the auto industry, one theme
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| would be wise to devise a more coherent
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| | holds true. No car company has an
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| product planning strategy instead of
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| | inherent right to the top spot. It has to
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| letting great cars waste away without any
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| | be earned through great cars and trucks.
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| clear vision.This is quite evident when
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| | In this list the big winner is the
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| you look at the recently discontinued
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| | consumer.Peter Johnson is the chief
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| Ford Taurus and Lincoln LS, vehicles that
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| | writer for and The Owners Manual e-zine.
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| carried substantial brand equity at one
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