| During the 2007 North American International Auto | | | | what performance aficionados crave: kick-in-the-pants, |
| Show, Dodge, maker of quality Dodge parts once | | | | throw-back-in-the-seat power, combined with |
| again shocked the world with its new 600 horsepower | | | | benchmark braking, world-class ride and handling, a |
| Viper. The beast of a car attracted all the press | | | | race-inspired interior and bold exterior styling. |
| people present at the show--it was like a flame | | | | Mopar |
| attracting so many moths. The Dodge Viper SRT-10 | | | | Mopar is an acronym used in place for Motor Parts. It |
| concepts look was courtesy of Chrysler Groups | | | | is an automobile parts and service arm of the |
| aftermarket performance division Mopar. | | | | DaimlerChrysler American brands formerly owned by |
| The impressive 600-horsepower figure that the new | | | | the Chrysler Corporation. Mopar was first used by |
| Viper has is made possible through addition of extra | | | | Chrysler in the 1920s and from then has been |
| 90 horses over the old model. Vipers engine is a | | | | continuously used. |
| monstrous 8.4-liter V10 from where Mopar tapped an | | | | But as time passed by the term Mopar was given a |
| additional 75 horses made possible through better | | | | broader usage among car enthusiasts and was used |
| cooling -- giving the all-new Viper a monstrous 675 | | | | for any Chrysler-owned brand namely Dodge, |
| horsepower. | | | | Chrysler, Plymouth, or DeSoto and later was also used |
| With 600 horsepower 90 more than before - and | | | | for AMC and Jeep vehicle. The reason for this is that |
| 0-to-60 performance in less than four seconds, the | | | | the Chrysler name refers to both the parent company |
| 2008 Dodge Viper SRT10 sets a new benchmark for | | | | and to one its brands. Say for instance if one wanted |
| the ultimate American sports car, that is according to | | | | to refer explicitly to the parent company, another word |
| Kipp Owen, Director-Street and Racing Technology | | | | was needed which is Mopar. |
| (SRT) Engineering Chrysler Group. | | | | Chrysler Corporation is not the only one engaging in |
| To further complete the power of the beast, Mopar | | | | the naming game. Ford Motor Company is also in a |
| fitted an adjustable suspension and blacked-out 19 | | | | similar situation. Ford enthusiasts often use the |
| lightweight alloy wheels with accompanying Michelin | | | | abbreviation FoMoCo to refer to the generic |
| rubber. The Mopar Viper was also displayed in a | | | | Ford-brand parts. General Motors enthusiasts on the |
| stunning anthracite-gray paint job with an offset | | | | other hand do not have to deal with such confusion |
| neon-red stripe running up the front, over the roof | | | | since an unadorned GM always means the corporate |
| extending on to the giant rear wing. | | | | parent. |
| The new 2008 Dodge Viper SRT10 have more of | | | | |