| During the 2007 North American International | | | | what performance aficionados crave: |
| Auto Show, Dodge, maker of quality Dodge | | | | kick-in-the-pants, throw-back-in-the-seat |
| parts once again shocked the world with its | | | | power, combined with benchmark braking, |
| new 600 horsepower Viper. The beast of a car | | | | world-class ride and handling, a |
| attracted all the press people present at the | | | | race-inspired interior and bold exterior |
| show--it was like a flame attracting so many | | | | styling. |
| moths. The Dodge Viper SRT-10 concepts look | | | | |
| was courtesy of Chrysler Groups aftermarket | | | | Mopar |
| performance division Mopar. | | | | |
| | | | Mopar is an acronym used in place for Motor |
| The impressive 600-horsepower figure that the | | | | Parts. It is an automobile parts and service |
| new Viper has is made possible through | | | | arm of the DaimlerChrysler American brands |
| addition of extra 90 horses over the old | | | | formerly owned by the Chrysler Corporation. |
| model. Vipers engine is a monstrous 8.4-liter | | | | Mopar was first used by Chrysler in the 1920s |
| V10 from where Mopar tapped an additional 75 | | | | and from then has been continuously used. |
| horses made possible through better cooling | | | | |
| -- giving the all-new Viper a monstrous 675 | | | | But as time passed by the term Mopar was |
| horsepower. | | | | given a broader usage among car enthusiasts |
| | | | and was used for any Chrysler-owned brand |
| With 600 horsepower 90 more than before - | | | | namely Dodge, Chrysler, Plymouth, or DeSoto |
| and 0-to-60 performance in less than four | | | | and later was also used for AMC and Jeep |
| seconds, the 2008 Dodge Viper SRT10 sets a | | | | vehicle. The reason for this is that the |
| new benchmark for the ultimate American | | | | Chrysler name refers to both the parent |
| sports car, that is according to Kipp Owen, | | | | company and to one its brands. Say for |
| Director-Street and Racing Technology (SRT) | | | | instance if one wanted to refer explicitly to |
| Engineering Chrysler Group. | | | | the parent company, another word was needed |
| | | | which is Mopar. |
| To further complete the power of the beast, | | | | |
| Mopar fitted an adjustable suspension and | | | | Chrysler Corporation is not the only one |
| blacked-out 19 lightweight alloy wheels with | | | | engaging in the naming game. Ford Motor |
| accompanying Michelin rubber. The Mopar Viper | | | | Company is also in a similar situation. Ford |
| was also displayed in a stunning | | | | enthusiasts often use the abbreviation FoMoCo |
| anthracite-gray paint job with an offset | | | | to refer to the generic Ford-brand parts. |
| neon-red stripe running up the front, over | | | | General Motors enthusiasts on the other hand |
| the roof extending on to the giant rear wing. | | | | do not have to deal with such confusion since |
| | | | an unadorned GM always means the corporate |
| The new 2008 Dodge Viper SRT10 have more of | | | | parent. |